{"id":38727,"date":"2024-04-16T11:04:58","date_gmt":"2024-04-16T15:04:58","guid":{"rendered":"https:\/\/www.performcb.com\/?p=38727"},"modified":"2025-01-23T11:36:04","modified_gmt":"2025-01-23T16:36:04","slug":"selecting-the-right-traffic-channel-to-complement-existing-campaigns","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/selecting-the-right-traffic-channel-to-complement-existing-campaigns\/","title":{"rendered":"Selecting the Right Traffic Channel(s) to Complement Your Existing Campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a631b39e698d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a631b39e698d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/selecting-the-right-traffic-channel-to-complement-existing-campaigns\/#Display\" >Display<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/selecting-the-right-traffic-channel-to-complement-existing-campaigns\/#Social_Media\" >Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/selecting-the-right-traffic-channel-to-complement-existing-campaigns\/#Programmatic_Media_Buying\" >Programmatic Media Buying<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/selecting-the-right-traffic-channel-to-complement-existing-campaigns\/#Channeling_User_Acquisition_Success\" >Channeling User Acquisition Success<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Selecting the right channels to scale user acquisition is no longer about choosing between options &#8211; it\u2019s about finding new, diverse channels that enhance and work seamlessly alongside your existing efforts. Whether through display, social, or programmatic, integrating new traffic sources with your current campaigns can amplify reach, improve engagement, and drive post-install event success. Let\u2019s explore how these performance channels can complement your strategy and propel your growth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-display-ads\"><span class=\"ez-toc-section\" id=\"Display\"><\/span><strong>Display<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Display channels are a natural fit for marketers looking to reinforce their brand while building upon existing campaigns. With captivating visuals and advanced targeting, display placements enhance brand exposure and engage users across platforms.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>By integrating new display channels into your marketing mix, you can create continuity in your messaging. For example, retargeting campaigns can re-engage users exposed to your existing channels, driving them further down the funnel. Combined with your current social or programmatic efforts, display will ensure your brand remains top-of-mind across multiple touchpoints.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Visual formats like interactive videos or carousel ads provide opportunities to enrich existing campaigns, offering new ways to engage users while reinforcing your overarching marketing goals.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/nJNr_a9hA-oOFFMYPBTcvJx5F0vDeWUl64qeMA0xx_TbBW7-ZYqIeo9AfLSkyNKTR39oFFhcS-Dbv45dh0cQYfUi3V5jO9guvZ6KAlMj8uTA7HBxa1Z5VKw2hFN-duzexpCV1_XUxNR42NUhbrCfyRs\" style=\"width: 600px;\"><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The rule of seven states that <a href=\"https:\/\/factorialhr.com\/blog\/the-rule-of-7\/#:~:text=The%20rule%20of%207%20is%20based%20on%20the%20marketing%20principle,studios%20first%20coined%20the%20approach.\">consumers need to see your brand at least seven times<\/a> before they take action. Display ads enable you to reinforce your brand message and stay top-of-mind with users as they browse across various devices and traffic sources. Keep your app front and center to build brand recognition and trust over time.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Display ads come in various formats to suit different channels, campaign objectives, and creative preferences:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/mkrV4E60zeCZUp1zOrIVMmIIbwkveGCLTGxNTPBbsKuvkP5WO8a9jdMltuxQyAfWb12OO1-D64_v5B8jVh0CGT_DQ_krCXft1imRe3wAmkjVEdB5LjS8yeSsddqPTVJY8ABzIXVW5nQTF0aoltZUQWM\" style=\"width: 320px;\"><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Interested in learning how you can incorporate different types of display ads into your marketing mix? Learn more about how display ads complement your strategy in <a href=\"https:\/\/www.businessofapps.com\/insights\/the-power-of-native-ads-for-mobile-advertising\/\">this article<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-ads\"><span class=\"ez-toc-section\" id=\"Social_Media\"><\/span><strong>Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Social media channels provide unmatched precision for audience targeting, making them the perfect ally for bolstering existing acquisition efforts. Platforms like YouTube, LinkedIn, META, and TikTok allow you to connect with users already engaged through other channels.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For example, if your programmatic campaigns drive awareness, social ads can nurture those users with personalized messaging based on their demographics, interests, or behavior. This layered approach maximizes ad spend and ensures no touchpoint is left untapped.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Leverage social\u2019s diverse ad formats &#8211; such as stories, UGC, and carousels &#8211; to align your creatives with existing performance campaigns and reinforce your value proposition.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/VlDvDqoU27JUBBKv_xtzuY778IVCBHEVUx8hYxDJVxUgmzm0BQJpYV6TArzyJokPnCN09K66zcCd8cgIRR4YSPlFxq0V-ZFl9uCt_Jt3-s6kOubrrgQ2ZNWKZK08sYrRSQd44dllZVOM7nVdgVl71FY\" style=\"width: 600px;\"><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It&#8217;s not just about being seen; it&#8217;s about being unforgettable. By creating compelling content that resonates with users on the channels where they spend the most time, mobile marketers can drive high-intent customers. Explore our <a href=\"https:\/\/www.performcb.com\/content-hub\/maximize-mobile-media-mix-2024\/\">blog with AppsFlyer<\/a> to discover new tips and tricks for utilizing social media ads in conjunction with your existing user acquisition campaigns.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-programmatic-media-buying\"><span class=\"ez-toc-section\" id=\"Programmatic_Media_Buying\"><\/span><strong>Programmatic Media Buying<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Programmatic channels excel at reaching high-intent users, making it an ideal complement to your current acquisition strategy. By integrating programmatic efforts, marketers can scale reach and performance without disrupting existing channels.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For instance, if your social media ads generate engagement but lack scalability, programmatic buys can fill the gap by reaching audiences beyond your core channels. Retargeting capabilities also ensure that users who interact with your social or display ads remain engaged throughout the customer journey.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Perform<sup>[cb]<\/sup>\u2019s Outcome Engine streamlines programmatic media buying to integrate seamlessly with your campaigns, eliminating setup fees for risk-free performance-based solutions.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/0SUwlK5JsZt7fJ2GmpsUwuaViWOtWQdsZg9FlA-0VGF-ffeaT0lGuZFi9y6Bo6o1tt4-pKLZ4dhx_qhz0spEdwXDLLUzS3RVmK4V8hDE9iP35jf_nCgeoFiBomNY9zoE5VGS6-_KRvP-bdDgHp5Nz1s\" style=\"width: 600px;\"><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The efficiency, scalability, and precision offered by programmatic media channels make them a compelling choice for mobile marketers. By guaranteeing ads reach the <em>right<\/em> audience with the <em>right<\/em> message at the <em>right<\/em> time, app marketers can confidently scale app downloads and post-install events without interrupting their additional campaigns.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-channeling-user-acquisition-success\"><span class=\"ez-toc-section\" id=\"Channeling_User_Acquisition_Success\"><\/span><strong>Channeling User Acquisition Success<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The key to successful user acquisition lies in ensuring that every performance channel &#8211; both new and existing &#8211; works together. By integrating display, social, and programmatic ad placements with your current efforts, you can amplify reach, engage users more effectively, and drive higher ROI.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ready to enhance your campaigns and explore new opportunities? Connect with Perform<sup>[cb]<\/sup> to discover how our performance-based AI solutions can help you optimize your channel mix for sustainable growth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Explore the power of testing new traffic channels like display alongside your existing ad placements in our Mobile Manual &#8211; <a href=\"https:\/\/bit.ly\/4gc4eij\">download your free copy<\/a>. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Explore how display, social, and programmatic channels can complement your existing strategy and drive user acquisition success.","protected":false},"author":55,"featured_media":38728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1402,7453,13,8085,8084],"tags":[76,7667,8030,7993,8050,1408,6595],"class_list":["post-38727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-all","category-featured","category-outcome-based-marketing-2","category-outcome-based-marketing-blog","tag-affiliate-marketing","tag-digital-channels","tag-high-quality-traffic","tag-outcome-based-marketing","tag-outcomebased-marketing","tag-performance-marketing","tag-user-acquisition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choosing New Traffic Channels for Incremental Scale<\/title>\n<meta name=\"description\" content=\"Explore 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