{"id":39521,"date":"2024-09-02T05:11:36","date_gmt":"2024-09-02T09:11:36","guid":{"rendered":"https:\/\/www.performcb.com\/?page_id=39521"},"modified":"2026-04-28T14:02:31","modified_gmt":"2026-04-28T18:02:31","slug":"our-outcome-based-approach","status":"publish","type":"page","link":"https:\/\/www.performcb.com\/our-outcome-based-approach\/","title":{"rendered":"Our Outcome Based Approach"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6318b9443a9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6318b9443a9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps\/#CPI_Campaigns_Why_%E2%80%9CCheap%E2%80%9D_Installs_are_Getting_Expensive\" >CPI Campaigns: Why &#8220;Cheap&#8221; Installs are Getting Expensive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps\/#CPE_Campaigns_Prioritizing_Intent_in_a_Compliance-Heavy_Environment\" >CPE Campaigns: Prioritizing Intent in a Compliance-Heavy Environment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps\/#CPI_vs_CPE_A_Strategic_Comparison\" >CPI vs. CPE: A Strategic Comparison<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps\/#Scaling_Finance_Apps_Requires_an_Outcome-Based_UA_Partner\" >Scaling Finance Apps Requires an Outcome-Based UA Partner<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"39521\" class=\"elementor elementor-39521\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4723090d e-con-full e-flex e-con e-parent\" data-id=\"4723090d\" data-element_type=\"container\" data-e-type=\"container\" id=\"sekcija\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2d25c713 e-flex e-con-boxed e-con e-child\" data-id=\"2d25c713\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5cba6c67 e-con-full e-flex e-con e-child\" data-id=\"5cba6c67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2481c8 elementor-widget elementor-widget-heading\" data-id=\"6e2481c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The missing piece of your customer \nacquisition puzzle<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4ab398 elementor-widget elementor-widget-text-editor\" data-id=\"5f4ab398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">The Outcome Engine is the only performance-based user acquisition solution that \nworks in harmony with your existing agencies and partnerships, offering a risk-free<br>way to unlock new ways to grow and optimize ad spend without sacrificing quality.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84d1fde e-con-full e-flex e-con e-child\" data-id=\"84d1fde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-543ec27 e-grid e-con-full e-con e-child\" data-id=\"543ec27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-135ce4e6 e-con-full approach-thumbnail e-flex e-con e-child\" data-id=\"135ce4e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44d5e8de elementor-widget elementor-widget-heading\" data-id=\"44d5e8de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The Technology<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4f1c4d elementor-widget elementor-widget-text-editor\" data-id=\"3d4f1c4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur AI-powered media buying platform takes the guesswork out of driving high-value customers at massive scale, all with expert oversight. Harnessing over two decades of audience insights, a massive dataset enables us to pinpoint and deliver your ideal customers with surgical precision &#8211; AKA, how we find opportunities that other partners or agencies miss.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3177c769 e-con-full approach-thumbnail e-flex e-con e-child\" data-id=\"3177c769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7656f1e3 elementor-widget elementor-widget-heading\" data-id=\"7656f1e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The Team<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ddf8b5 elementor-widget elementor-widget-text-editor\" data-id=\"67ddf8b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBy choosing us, you\u2019re tapping into 400 years of collective expertise designed to drive your success. Our team stays long-term because they\u2019re passionate about our product, technology, and processes\u2014ensuring that you receive reliable, top-notch service consistently. Combined, that enables us to deliver high quality results to our clients. Every time. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52379d14 e-con-full approach-thumbnail e-flex e-con e-child\" data-id=\"52379d14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7389927e elementor-widget elementor-widget-heading\" data-id=\"7389927e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">25+ Digital Channels to Pinpoint Ideal Audience<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e87f8a3 elementor-widget elementor-widget-text-editor\" data-id=\"6e87f8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour business is unique, and your customer acquisition strategy needs to be too. That\u2019s why it\u2019s not enough to have a brilliant machine doing the work, you need people who take the time to understand your specific goals, objectives, and pain points, who craft personalized user acquisition programs that align with your brand, and slot in alongside everything else you have in place. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bdd49d9 e-con-full approach-thumbnail e-flex e-con e-child\" data-id=\"7bdd49d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-640e179f elementor-widget elementor-widget-heading\" data-id=\"640e179f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Brand Safety and 24\/7 Patented Compliance Protection <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df285d7 elementor-widget elementor-widget-text-editor\" data-id=\"3df285d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn an industry where trust is paramount, your brand needs partners with an unwavering commitment to transparency and brand safety. You may have come to us for our outcome-based model. This ensures that you only pay for results, and you\u2019ll rest easy knowing our brand-safe environment safeguards your reputation, allowing you to focus on what matters most \u2013 driving growth and profitability.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7adbb61 e-con-full approach-thumbnail e-flex e-con e-child\" data-id=\"7adbb61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7443d6 elementor-widget elementor-widget-heading\" data-id=\"7d7443d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Advanced Analytics and Dynamic Reporting<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47131d80 elementor-widget elementor-widget-text-editor\" data-id=\"47131d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs your dataset grows, our technology ingests your down-funnel quality metrics to continually fine-tune traffic alignment, campaign scalability, and optimization tactics around the metrics that matter most to you. Take advantage of built-in dynamic reporting capabilities to review performance and manage all campaign data in one place.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b3379fd e-con-full approach-thumbnail e-flex e-con e-child\" data-id=\"3b3379fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77c7bff8 elementor-widget elementor-widget-heading\" data-id=\"77c7bff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">No-Risk, Incremental Performance Across All Channels in Place<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cca5535 elementor-widget elementor-widget-text-editor\" data-id=\"3cca5535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Success in performance marketing is an ever-evolving journey. As your audience <br \/>expands, so do your opportunities for success. By continuously fine-tuning your campaign to maximize scalability and deliver high-value customers, you\u2019ll see why clients think of us as their &#8220;Always On&#8221; ROAS partner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-122d4e9 e-con-full e-flex e-con e-parent\" data-id=\"122d4e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06edbca elementor-widget elementor-widget-spacer\" data-id=\"06edbca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6715616 e-con-full e-flex e-con e-parent\" data-id=\"6715616\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6aab6209 e-con-full e-flex e-con e-child\" data-id=\"6aab6209\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-517a7cc elementor-widget elementor-widget-heading\" data-id=\"517a7cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"uncommon-results-that-are-common-to-our-clients\">Uncommon results that are common to our clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c2f5f1e e-flex e-con-boxed e-con e-parent\" data-id=\"7c2f5f1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62c0ff0f e-con-full e-flex e-con e-child\" data-id=\"62c0ff0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58a12442 elementor-widget elementor-widget-text-editor\" data-id=\"58a12442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>MORE ROAS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-307c6010 elementor-widget elementor-widget-html\" data-id=\"307c6010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div 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result=\"hardAlpha\"\/>\n<feOffset dy=\"4\"\/>\n<feGaussianBlur stdDeviation=\"6\"\/>\n<feComposite in2=\"hardAlpha\" operator=\"out\"\/>\n<feColorMatrix type=\"matrix\" values=\"0 0 0 0 0 0 0 0 0 0.845833 0 0 0 0 0.550776 0 0 0 0.24 0\"\/>\n<feBlend mode=\"normal\" in2=\"BackgroundImageFix\" result=\"effect1_dropShadow_5683_8176\"\/>\n<feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_dropShadow_5683_8176\" result=\"shape\"\/>\n<\/filter>\n<\/defs>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683cd515 elementor-widget elementor-widget-heading\" data-id=\"683cd515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">52.4%<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3edf1fa3 elementor-widget elementor-widget-text-editor\" data-id=\"3edf1fa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAverage ROAS Growth, 5x Industry Average\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63908bfa e-con-full e-flex e-con e-child\" data-id=\"63908bfa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-621fda63 elementor-widget elementor-widget-text-editor\" data-id=\"621fda63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMORE CUSTOMERS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-724d44c8 elementor-widget elementor-widget-html\" data-id=\"724d44c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g filter=\"url(#filter0_d_5683_8183)\">\n<circle cx=\"60.332\" cy=\"56\" r=\"48\" fill=\"white\"\/>\n<\/g>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M60.3319 73C69.7207 73 77.3319 65.3889 77.3319 56C77.3319 46.6112 69.7207 39 60.3319 39C50.943 39 43.3319 46.6112 43.3319 56C43.3319 65.3889 50.943 73 60.3319 73ZM60.3319 78.6667C72.8503 78.6667 82.9985 68.5185 82.9985 56C82.9985 43.4816 72.8503 33.3334 60.3319 33.3334C47.8134 33.3334 37.6652 43.4816 37.6652 56C37.6652 68.5185 47.8134 78.6667 60.3319 78.6667Z\" fill=\"#FFB800\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M60.3319 64.5C65.0263 64.5 68.8319 60.6944 68.8319 56C68.8319 51.3056 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filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n<feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n<feColorMatrix in=\"SourceAlpha\" type=\"matrix\" values=\"0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0\" result=\"hardAlpha\"\/>\n<feOffset dy=\"4\"\/>\n<feGaussianBlur stdDeviation=\"6\"\/>\n<feComposite in2=\"hardAlpha\" operator=\"out\"\/>\n<feColorMatrix type=\"matrix\" values=\"0 0 0 0 0.92549 0 0 0 0 0.666667 0 0 0 0 0 0 0 0 0.24 0\"\/>\n<feBlend mode=\"normal\" in2=\"BackgroundImageFix\" result=\"effect1_dropShadow_5683_8183\"\/>\n<feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_dropShadow_5683_8183\" result=\"shape\"\/>\n<\/filter>\n<\/defs>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5abac61b elementor-widget elementor-widget-heading\" data-id=\"5abac61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">39%<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a9422b elementor-widget elementor-widget-text-editor\" data-id=\"57a9422b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCustomer Acquisition Growth Rate, 2.7x Industry Average\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ec1c027 e-con-full e-flex e-con e-child\" data-id=\"1ec1c027\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98991af elementor-widget elementor-widget-text-editor\" data-id=\"98991af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMORE CONVERSIONS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ecce4e elementor-widget elementor-widget-html\" data-id=\"54ecce4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"120\" height=\"121\" viewBox=\"0 0 120 121\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g filter=\"url(#filter0_d_5683_8190)\">\n<circle cx=\"60\" cy=\"56.2002\" r=\"48\" fill=\"white\"\/>\n<\/g>\n<path d=\"M86.0744 30.5H33.9221C32.1866 30.5 31.1027 32.4018 31.9741 33.919L48.4514 62.7953V79.2207C48.4514 80.4814 49.4573 81.5 50.7041 81.5H69.2925C70.5393 81.5 71.5452 80.4814 71.5452 79.2207V62.7953L88.0296 33.919C88.8939 32.4018 87.81 30.5 86.0744 30.5ZM66.4731 76.3715H53.5235V65.8296H66.4801V76.3715H66.4731ZM67.1531 60.231L66.5581 61.2709H53.4314L52.8364 60.231L47.4171 50.729H72.5794L67.1531 60.231ZM75.1793 46.1704H44.8173L38.7959 35.6285H81.2006L75.1793 46.1704Z\" fill=\"#FF5BBE\"\/>\n<defs>\n<filter id=\"filter0_d_5683_8190\" x=\"0\" y=\"0.200195\" width=\"120\" height=\"120\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n<feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n<feColorMatrix in=\"SourceAlpha\" type=\"matrix\" values=\"0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0\" result=\"hardAlpha\"\/>\n<feOffset dy=\"4\"\/>\n<feGaussianBlur stdDeviation=\"6\"\/>\n<feComposite in2=\"hardAlpha\" operator=\"out\"\/>\n<feColorMatrix type=\"matrix\" values=\"0 0 0 0 1 0 0 0 0 0.00416667 0 0 0 0 0.362667 0 0 0 0.14 0\"\/>\n<feBlend mode=\"normal\" in2=\"BackgroundImageFix\" result=\"effect1_dropShadow_5683_8190\"\/>\n<feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_dropShadow_5683_8190\" result=\"shape\"\/>\n<\/filter>\n<\/defs>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-639f10e0 elementor-widget elementor-widget-heading\" data-id=\"639f10e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Up to 7x<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77964a9a elementor-widget elementor-widget-text-editor\" data-id=\"77964a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIncrease in Conversion Rate using PerformSense AI\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70428e6 e-con-full e-flex e-con e-parent\" data-id=\"70428e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f79eb9a elementor-widget elementor-widget-spacer\" data-id=\"f79eb9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-619496ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"619496ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1281db31\" data-id=\"1281db31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1535a2b8 e-flex e-con-boxed e-con e-parent\" data-id=\"1535a2b8\" data-element_type=\"container\" data-e-type=\"container\" id=\"business-types-headline-marketers\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc83958 elementor-widget elementor-widget-heading\" data-id=\"2bc83958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"keep-whats-working-add-what-you-need\">Keep what\u2019s working, add what you need<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43799f elementor-widget elementor-widget-text-editor\" data-id=\"43799f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe will help reveal new customer acquisition opportunities in your vertical &#8211; no more gambling with your ad budget. Instead, rely on proven strategies. Our customer acquisition playbook is designed to exceed your unique goals and maximize your ROI.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e087ff e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"55e087ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"1440778239\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"tab-web\" data-tab-title-id=\"e-n-tab-title-14407782391\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-14407782391\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon ico-Information-outlined\"><\/i>\t\t\t<i aria-hidden=\"true\" class=\"icon ico-Information-outlined\"><\/i>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tWeb\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"tab-mobile-apps\" data-tab-title-id=\"e-n-tab-title-14407782392\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-14407782392\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon ico-Information-outlined\"><\/i>\t\t\t<i aria-hidden=\"true\" class=\"icon ico-Information-outlined\"><\/i>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tMobile Apps\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"tab-calls\" data-tab-title-id=\"e-n-tab-title-14407782393\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-14407782393\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon ico-Information-outlined\"><\/i>\t\t\t<i aria-hidden=\"true\" class=\"icon ico-Information-outlined\"><\/i>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tCalls\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-14407782391\" role=\"tabpanel\" aria-labelledby=\"tab-web\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-662da1d2 e-flex e-con-boxed e-con e-child\" data-id=\"662da1d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-3b1c5ed2 e-con-full e-flex e-con e-child\" data-id=\"3b1c5ed2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.performcb.com\/work-with-us\/web-acquisition\/\">\n\t\t<div class=\"elementor-element elementor-element-1e995f8e e-con-full e-flex e-con e-child\" data-id=\"1e995f8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-321e3ce2 elementor-widget elementor-widget-html\" data-id=\"321e3ce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg class=\"box-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"52\" height=\"52\" viewBox=\"0 0 52 52\" fill=\"none\">\n  <path d=\"M4.33301 13.0002C4.33301 11.8035 5.30306 10.8335 6.49967 10.8335H45.4997C46.6963 10.8335 47.6663 11.8035 47.6663 13.0002C47.6663 14.1968 46.6963 15.1668 45.4997 15.1668H6.49968C5.30306 15.1668 4.33301 14.1968 4.33301 13.0002Z\" fill=\"#CBD6DB\"\/>\n  <path d=\"M4.33301 21.6668C4.33301 20.4702 5.30306 19.5002 6.49967 19.5002H28.1663C29.363 19.5002 30.333 20.4702 30.333 21.6668C30.333 22.8634 29.363 23.8335 28.1663 23.8335H6.49968C5.30306 23.8335 4.33301 22.8634 4.33301 21.6668Z\" fill=\"#CBD6DB\"\/>\n  <path d=\"M4.33301 30.3335C4.33301 29.1369 5.30306 28.1668 6.49967 28.1668H45.4997C46.6963 28.1668 47.6663 29.1369 47.6663 30.3335C47.6663 31.5301 46.6963 32.5002 45.4997 32.5002H6.49968C5.30306 32.5002 4.33301 31.5301 4.33301 30.3335Z\" fill=\"#CBD6DB\"\/>\n  <path d=\"M4.33301 39.0002C4.33301 37.8035 5.30306 36.8335 6.49967 36.8335H28.1663C29.363 36.8335 30.333 37.8035 30.333 39.0002C30.333 40.1968 29.363 41.1668 28.1663 41.1668H6.49968C5.30306 41.1668 4.33301 40.1968 4.33301 39.0002Z\" fill=\"#CBD6DB\"\/>\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c305e87 e-con-full e-flex e-con e-child\" data-id=\"c305e87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6f8a22 box-title elementor-widget elementor-widget-heading\" data-id=\"4b6f8a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Leads<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca85c6a elementor-widget elementor-widget-html\" data-id=\"2ca85c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg class=\"icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\">\n  <path d=\"M6.66634 17.3335H21.5597L15.053 23.8401C14.533 24.3601 14.533 25.2135 15.053 25.7335C15.573 26.2535 16.413 26.2535 16.933 25.7335L25.7197 16.9468C25.8433 16.8235 25.9413 16.6769 26.0083 16.5156C26.0752 16.3543 26.1096 16.1814 26.1096 16.0068C26.1096 15.8322 26.0752 15.6593 26.0083 15.498C25.9413 15.3367 25.8433 15.1902 25.7197 15.0668L16.9463 6.2668C16.8229 6.14336 16.6764 6.04544 16.5151 5.97863C16.3538 5.91183 16.1809 5.87744 16.0063 5.87744C15.8318 5.87744 15.6589 5.91183 15.4976 5.97863C15.3363 6.04544 15.1898 6.14336 15.0663 6.2668C14.9429 6.39024 14.845 6.53679 14.7782 6.69808C14.7114 6.85936 14.677 7.03223 14.677 7.2068C14.677 7.38138 14.7114 7.55424 14.7782 7.71553C14.845 7.87681 14.9429 8.02336 15.0663 8.1468L21.5597 14.6668H6.66634C5.93301 14.6668 5.33301 15.2668 5.33301 16.0001C5.33301 16.7335 5.93301 17.3335 6.66634 17.3335Z\" fill=\"#22AEF6\"\/>\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30af387b elementor-widget elementor-widget-text-editor\" data-id=\"30af387b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPay only once a user provides personal data as specified within the campaign. (CPL)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53db0a0c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"53db0a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Uncapped volume potential<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enhanced targeting capabilities<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Efficient and tactical media<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-5abc5065 e-con-full e-flex e-con e-child\" data-id=\"5abc5065\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.performcb.com\/work-with-us\/web-acquisition\/\">\n\t\t<div class=\"elementor-element elementor-element-2a523e8 e-con-full e-flex e-con e-child\" data-id=\"2a523e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a714cfb elementor-widget elementor-widget-html\" data-id=\"4a714cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg class=\"box-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"52\" height=\"52\" viewBox=\"0 0 52 52\" fill=\"none\">\n  <path d=\"M4.33307 26.1676C4.32007 24.3005 6.30434 23.2304 7.83803 24.0557L8.04382 24.1813L13.845 28.089C15.9505 29.5078 14.6616 32.7309 12.255 32.4363L12.0015 32.393L9.69881 31.8861C10.8692 35.1241 12.9775 37.9402 15.7548 39.9753C18.5321 42.0104 21.8526 43.1724 25.293 43.313C28.7333 43.4535 32.1376 42.5664 35.0717 40.7647C38.0058 38.963 40.3369 36.3283 41.7676 33.1966C42.0136 32.6868 42.4493 32.2934 42.9816 32.1008C43.5139 31.9082 44.1005 31.9316 44.6158 32.166C45.1311 32.4004 45.5341 32.8272 45.7386 33.355C45.9432 33.8829 45.9329 34.4698 45.7102 34.9902C41.4059 44.456 30.7719 49.7044 20.3935 46.9232C15.8146 45.6965 11.7643 43.0022 8.86339 39.2533C5.96251 35.5043 4.37109 30.9076 4.33307 26.1676ZM25.9953 12.9978C26.5699 12.9978 27.1208 13.226 27.5271 13.6322C27.9333 14.0384 28.1616 14.5894 28.1616 15.1639V17.33H32.494C33.0685 17.33 33.6195 17.5582 34.0258 17.9644C34.432 18.3706 34.6602 18.9216 34.6602 19.4961C34.6602 20.0705 34.432 20.6215 34.0258 21.0277C33.6195 21.4339 33.0685 21.6622 32.494 21.6622H28.1616V23.8283H30.3278C31.7641 23.8283 33.1416 24.3988 34.1572 25.4143C35.1728 26.4299 35.7434 27.8073 35.7434 29.2435C35.7434 30.6797 35.1728 32.0571 34.1572 33.0727C33.1416 34.0882 31.7641 34.6587 30.3278 34.6587H28.1616V36.8248C28.1616 37.3993 27.9333 37.9503 27.5271 38.3565C27.1208 38.7627 26.5699 38.9909 25.9953 38.9909C25.4208 38.9909 24.8698 38.7627 24.4636 38.3565C24.0573 37.9503 23.8291 37.3993 23.8291 36.8248V34.6587H19.4967C18.9221 34.6587 18.3711 34.4305 17.9649 34.0243C17.5587 33.6181 17.3304 33.0671 17.3304 32.4926C17.3304 31.9182 17.5587 31.3672 17.9649 30.961C18.3711 30.5548 18.9221 30.3265 19.4967 30.3265H23.8291V28.1605H21.6629C20.2266 28.1605 18.8491 27.5899 17.8335 26.5744C16.8179 25.5588 16.2473 24.1814 16.2473 22.7452C16.2473 21.309 16.8179 19.9316 17.8335 18.9161C18.8491 17.9005 20.2266 17.33 21.6629 17.33H23.8291V15.1639C23.8291 14.5894 24.0573 14.0384 24.4636 13.6322C24.8698 13.226 25.4208 12.9978 25.9953 12.9978ZM30.3278 28.1605H28.1616V30.3265H30.3278C30.615 30.3265 30.8905 30.2124 31.0937 30.0093C31.2968 29.8062 31.4109 29.5307 31.4109 29.2435C31.4109 28.9563 31.2968 28.6808 31.0937 28.4777C30.8905 28.2746 30.615 28.1605 30.3278 28.1605ZM6.28917 17.0094C10.5935 7.54354 21.2275 2.29725 31.6059 5.07636C36.1846 6.30263 40.2348 8.99651 43.1357 12.7451C46.0366 16.4937 47.6281 21.0901 47.6663 25.8297C47.6814 27.6991 45.695 28.7713 44.1635 27.9438L43.9555 27.8182L38.1544 23.9106C36.0488 22.4918 37.3377 19.2686 39.7444 19.5632L39.9978 19.6065L42.3005 20.1134C41.1301 16.8754 39.0218 14.0593 36.2445 12.0242C33.4672 9.9891 30.1467 8.82717 26.7063 8.68658C23.266 8.54599 19.8617 9.43311 16.9276 11.2348C13.9935 13.0365 11.6624 15.6712 10.2317 18.8029C10.1181 19.0682 9.95271 19.3081 9.74514 19.5085C9.53757 19.709 9.29204 19.8659 9.02297 19.9702C8.75389 20.0744 8.4667 20.1239 8.17825 20.1156C7.88981 20.1074 7.60592 20.0415 7.34326 19.9221C7.0806 19.8026 6.84446 19.6318 6.64871 19.4198C6.45296 19.2078 6.30154 18.9588 6.20334 18.6875C6.10515 18.4162 6.06216 18.1279 6.0769 17.8398C6.09164 17.5516 6.16381 17.2693 6.28917 17.0094ZM23.8291 21.6622H21.6629C21.3756 21.6622 21.1001 21.7763 20.897 21.9794C20.6939 22.1825 20.5798 22.458 20.5798 22.7452C20.5798 23.0325 20.6939 23.3079 20.897 23.511C21.1001 23.7142 21.3756 23.8283 21.6629 23.8283H23.8291V21.6622Z\" fill=\"#CBD6DB\"\/>\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54951966 e-con-full e-flex e-con e-child\" data-id=\"54951966\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11fedda9 box-title elementor-widget elementor-widget-heading\" data-id=\"11fedda9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Sales<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca8dbf8 elementor-widget elementor-widget-html\" data-id=\"1ca8dbf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg class=\"icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\">\n  <path d=\"M6.66634 17.3335H21.5597L15.053 23.8401C14.533 24.3601 14.533 25.2135 15.053 25.7335C15.573 26.2535 16.413 26.2535 16.933 25.7335L25.7197 16.9468C25.8433 16.8235 25.9413 16.6769 26.0083 16.5156C26.0752 16.3543 26.1096 16.1814 26.1096 16.0068C26.1096 15.8322 26.0752 15.6593 26.0083 15.498C25.9413 15.3367 25.8433 15.1902 25.7197 15.0668L16.9463 6.2668C16.8229 6.14336 16.6764 6.04544 16.5151 5.97863C16.3538 5.91183 16.1809 5.87744 16.0063 5.87744C15.8318 5.87744 15.6589 5.91183 15.4976 5.97863C15.3363 6.04544 15.1898 6.14336 15.0663 6.2668C14.9429 6.39024 14.845 6.53679 14.7782 6.69808C14.7114 6.85936 14.677 7.03223 14.677 7.2068C14.677 7.38138 14.7114 7.55424 14.7782 7.71553C14.845 7.87681 14.9429 8.02336 15.0663 8.1468L21.5597 14.6668H6.66634C5.93301 14.6668 5.33301 15.2668 5.33301 16.0001C5.33301 16.7335 5.93301 17.3335 6.66634 17.3335Z\" fill=\"#03D98B\"\/>\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a583dde elementor-widget elementor-widget-text-editor\" data-id=\"4a583dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPay only once a user provides personal data as specified within the campaign. (CPS)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-782b2f54 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"782b2f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">No spend limits, no minimum buys<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Competitive campaign structures<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Built-in compliance technology<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-14407782392\" role=\"tabpanel\" aria-labelledby=\"tab-mobile-apps\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-2405bfd3 e-flex e-con-boxed e-con e-child\" data-id=\"2405bfd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-3ffbdfaa e-con-full e-flex e-con e-child\" data-id=\"3ffbdfaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.performcb.com\/work-with-us\/solutions\/mobile-apps\/\">\n\t\t<div class=\"elementor-element elementor-element-1c805c9b e-con-full e-flex e-con e-child\" data-id=\"1c805c9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d128c0d elementor-widget elementor-widget-html\" data-id=\"d128c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg class=\"box-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"52\" height=\"52\" viewBox=\"0 0 52 52\" fill=\"none\">\n  <path d=\"M31.7781 37.8181H12.5188V14.1817H26.0003V10.2423H12.5188V8.27265H26.0003V4.35295L12.5188 4.33325C10.4003 4.33325 8.66699 6.10598 8.66699 8.27265V43.7272C8.66699 45.8939 10.4003 47.6666 12.5188 47.6666H31.7781C33.8966 47.6666 35.63 45.8939 35.63 43.7272V33.8787H31.7781V37.8181ZM31.7781 43.7272H12.5188V41.7575H31.7781V43.7272Z\" fill=\"#CBD6DB\"\/>\n  <path d=\"M33.704 29.9393L43.3337 20.0908L40.6181 17.3136L35.63 22.3954V8.27265H31.7781V22.3954L26.79 17.3136L24.0744 20.0908L33.704 29.9393Z\" fill=\"#CBD6DB\"\/>\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b7ab788 e-con-full e-flex e-con e-child\" data-id=\"3b7ab788\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a24784b box-title elementor-widget elementor-widget-heading\" data-id=\"4a24784b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Installs<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb4329 elementor-widget elementor-widget-html\" data-id=\"6cb4329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg class=\"icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\">\n  <path d=\"M6.66634 17.3335H21.5597L15.053 23.8401C14.533 24.3601 14.533 25.2135 15.053 25.7335C15.573 26.2535 16.413 26.2535 16.933 25.7335L25.7197 16.9468C25.8433 16.8235 25.9413 16.6769 26.0083 16.5156C26.0752 16.3543 26.1096 16.1814 26.1096 16.0068C26.1096 15.8322 26.0752 15.6593 26.0083 15.498C25.9413 15.3367 25.8433 15.1902 25.7197 15.0668L16.9463 6.2668C16.8229 6.14336 16.6764 6.04544 16.5151 5.97863C16.3538 5.91183 16.1809 5.87744 16.0063 5.87744C15.8318 5.87744 15.6589 5.91183 15.4976 5.97863C15.3363 6.04544 15.1898 6.14336 15.0663 6.2668C14.9429 6.39024 14.845 6.53679 14.7782 6.69808C14.7114 6.85936 14.677 7.03223 14.677 7.2068C14.677 7.38138 14.7114 7.55424 14.7782 7.71553C14.845 7.87681 14.9429 8.02336 15.0663 8.1468L21.5597 14.6668H6.66634C5.93301 14.6668 5.33301 15.2668 5.33301 16.0001C5.33301 16.7335 5.93301 17.3335 6.66634 17.3335Z\" fill=\"#ED56F0\"\/>\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ca8e9e elementor-widget elementor-widget-text-editor\" data-id=\"41ca8e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPay only once a new user installs and opens the app. (CPI)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4369db elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6e4369db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Premium media, no risk<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Incremental scale<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Real-time optimizations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-2712d7e3 e-con-full e-flex e-con e-child\" data-id=\"2712d7e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.performcb.com\/work-with-us\/solutions\/mobile-apps\/\">\n\t\t<div class=\"elementor-element elementor-element-5be641fd e-con-full e-flex e-con e-child\" data-id=\"5be641fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf26b39 elementor-widget elementor-widget-html\" data-id=\"5cf26b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg class=\"box-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"52\" height=\"52\" viewBox=\"0 0 52 52\" fill=\"none\">\n  <path d=\"M39.542 22.8484L38.9018 21.3711L37.4246 20.731C37.1619 20.5997 37.0306 20.3863 37.0306 20.0908C37.0306 19.7954 37.1619 19.582 37.4246 19.4507L38.9018 18.8105L39.542 17.3333C39.6733 17.0706 39.8867 16.9393 40.1821 16.9393C40.4776 16.9393 40.691 17.0706 40.8223 17.3333L41.4624 18.8105L42.9397 19.4507C43.2023 19.582 43.3337 19.7954 43.3337 20.0908C43.3337 20.3863 43.2023 20.5997 42.9397 20.731L41.4624 21.3711L40.8223 22.8484C40.691 23.111 40.4776 23.2423 40.1821 23.2423C39.8867 23.2423 39.6733 23.111 39.542 22.8484ZM29.4473 31.909L27.8715 28.462L24.4246 26.8863C24.0306 26.7221 23.8337 26.4267 23.8337 25.9999C23.8337 25.5732 24.0306 25.2777 24.4246 25.1136L27.8715 23.5378L29.4473 20.0908C29.6114 19.6969 29.9069 19.4999 30.3337 19.4999C30.7604 19.4999 31.0559 19.6969 31.22 20.0908L32.7958 23.5378L36.2428 25.1136C36.6367 25.2777 36.8337 25.5732 36.8337 25.9999C36.8337 26.4267 36.6367 26.7221 36.2428 26.8863L32.7958 28.462L31.22 31.909C31.0559 32.303 30.7604 32.4999 30.3337 32.4999C29.9069 32.4999 29.6114 32.303 29.4473 31.909ZM39.542 34.6666L38.9018 33.1893L37.4246 32.5492C37.1619 32.4179 37.0306 32.2045 37.0306 31.909C37.0306 31.6136 37.1619 31.4002 37.4246 31.2689L38.9018 30.6287L39.542 29.1514C39.6733 28.8888 39.8867 28.7575 40.1821 28.7575C40.4776 28.7575 40.691 28.8888 40.8223 29.1514L41.4624 30.6287L42.9397 31.2689C43.2023 31.4002 43.3337 31.6136 43.3337 31.909C43.3337 32.2045 43.2023 32.4179 42.9397 32.5492L41.4624 33.1893L40.8223 34.6666C40.691 34.9292 40.4776 35.0605 40.1821 35.0605C39.8867 35.0605 39.6733 34.9292 39.542 34.6666ZM32.3034 41.7575H12.6064V43.7272H32.3034V41.7575ZM32.3034 10.2423V8.27265H12.6064V10.2423H32.3034ZM12.6064 47.6666C11.5231 47.6666 10.596 47.2812 9.82517 46.5104C9.05305 45.7383 8.66699 44.8105 8.66699 43.7272V8.27265C8.66699 7.18931 9.05305 6.26159 9.82517 5.48946C10.596 4.71866 11.5231 4.33325 12.6064 4.33325H32.3034C33.3867 4.33325 34.3144 4.71866 35.0865 5.48946C35.8573 6.26159 36.2428 7.18931 36.2428 8.27265V16.1514H32.3034V14.1817H12.6064V37.8181H32.3034V35.8484H36.2428V43.7272C36.2428 44.8105 35.8573 45.7383 35.0865 46.5104C34.3144 47.2812 33.3867 47.6666 32.3034 47.6666H12.6064Z\" fill=\"#CBD6DB\"\/>\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ff62174 e-con-full e-flex e-con e-child\" data-id=\"1ff62174\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61aa09b0 box-title elementor-widget elementor-widget-heading\" data-id=\"61aa09b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Engagement<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eedb943 elementor-widget elementor-widget-html\" data-id=\"4eedb943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg class=\"icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\">\n  <path d=\"M6.66634 17.3335H21.5597L15.053 23.8401C14.533 24.3601 14.533 25.2135 15.053 25.7335C15.573 26.2535 16.413 26.2535 16.933 25.7335L25.7197 16.9468C25.8433 16.8235 25.9413 16.6769 26.0083 16.5156C26.0752 16.3543 26.1096 16.1814 26.1096 16.0068C26.1096 15.8322 26.0752 15.6593 26.0083 15.498C25.9413 15.3367 25.8433 15.1902 25.7197 15.0668L16.9463 6.2668C16.8229 6.14336 16.6764 6.04544 16.5151 5.97863C16.3538 5.91183 16.1809 5.87744 16.0063 5.87744C15.8318 5.87744 15.6589 5.91183 15.4976 5.97863C15.3363 6.04544 15.1898 6.14336 15.0663 6.2668C14.9429 6.39024 14.845 6.53679 14.7782 6.69808C14.7114 6.85936 14.677 7.03223 14.677 7.2068C14.677 7.38138 14.7114 7.55424 14.7782 7.71553C14.845 7.87681 14.9429 8.02336 15.0663 8.1468L21.5597 14.6668H6.66634C5.93301 14.6668 5.33301 15.2668 5.33301 16.0001C5.33301 16.7335 5.93301 17.3335 6.66634 17.3335Z\" fill=\"#E42067\"\/>\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e6ea48 elementor-widget elementor-widget-text-editor\" data-id=\"12e6ea48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPay only for specific post-install events such as registration, funded account, or in-app purchases. (CPE)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77da1503 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"77da1503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tailored execution strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Precision attribution<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">High-performing distribution channels<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-14407782393\" role=\"tabpanel\" aria-labelledby=\"tab-calls\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-633235fd e-flex e-con-boxed e-con e-child\" data-id=\"633235fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-12d7e4df e-con-full e-flex e-con e-child\" data-id=\"12d7e4df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.performcb.com\/work-with-us\/solutions\/qualified-calls\/\">\n\t\t<div class=\"elementor-element elementor-element-4c874683 e-con-full e-flex e-con e-child\" data-id=\"4c874683\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63083b85 elementor-widget elementor-widget-html\" data-id=\"63083b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg class=\"box-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"52\" height=\"52\" viewBox=\"0 0 52 52\" fill=\"none\">\n  <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.9928 4.34192C12.8684 4.27081 11.7609 4.64571 10.9055 5.38699L5.24033 10.4142C4.65393 10.9345 4.30517 11.6664 4.33475 12.4548C4.48079 16.3472 5.73 28.5105 14.7427 37.6277C24.0111 46.9971 35.5761 47.6667 38.7762 47.6667C39.2465 47.6667 39.5565 47.6529 39.6786 47.6455C40.7396 47.5842 41.7408 47.1289 42.4902 46.3668L46.6186 41.5037C47.354 40.6406 47.7271 39.5212 47.6583 38.384C47.5895 37.2463 47.0839 36.1809 46.2495 35.4148L37.4593 27.3333C36.6278 26.5692 35.5352 26.1617 34.4122 26.1968C33.2893 26.2319 32.2236 26.707 31.4404 27.5215L27.5941 31.5212C27.3257 31.8003 26.9171 31.9006 26.5624 31.7451C25.5673 31.309 24.3182 30.5551 23.0242 29.2503C21.7245 27.9348 20.9774 26.6643 20.5482 25.6577C20.3991 25.3078 20.4964 24.9073 20.7674 24.6405L24.7303 20.7393C25.5366 19.9477 26.0068 18.87 26.0415 17.7341C26.0763 16.5978 25.6722 15.4921 24.9153 14.6515L16.9265 5.76694C16.1692 4.92418 15.1168 4.413 13.9928 4.34192ZM42.717 39.3733C43.0586 38.9701 43.0211 38.3692 42.6321 38.0116L35.2551 31.2294C34.861 30.8671 34.2497 30.8859 33.8787 31.2717L28.9251 36.4228C28.6968 36.6602 28.3658 36.7657 28.0442 36.7036L27.4131 36.5818C25.8253 36.2752 23.2629 35.6773 20.3237 32.7127C17.3848 29.7386 16.0699 26.4096 15.7731 24.8054L15.6556 24.1701C15.5956 23.8462 15.7 23.5133 15.9335 23.2834L21.0374 18.259C21.4127 17.8896 21.4309 17.2903 21.0788 16.8987L14.3689 9.43645C14.0099 9.03713 13.3971 8.99907 12.9914 9.35089L9.47313 12.4018C9.27214 12.5761 9.14996 12.8231 9.14636 13.0891C9.11574 15.3458 9.44349 26.0686 17.8072 34.5293C25.4792 42.2845 35.6155 43.1973 38.9631 43.2668C39.2525 43.2728 39.5218 43.1443 39.7089 42.9234L42.717 39.3733Z\" fill=\"#CBD6DB\"\/>\n  <path d=\"M30.1163 16.0334C31.6679 16.0334 33.1558 16.6497 34.2529 17.7468C35.35 18.8439 35.9663 20.3319 35.9663 21.8834C35.9663 22.4005 36.1718 22.8965 36.5375 23.2622C36.9032 23.6279 37.3992 23.8334 37.9163 23.8334C38.4335 23.8334 38.9295 23.6279 39.2952 23.2622C39.6609 22.8965 39.8663 22.4005 39.8663 21.8834C39.8663 19.2975 38.8391 16.8176 37.0106 14.9891C35.1822 13.1606 32.7022 12.1334 30.1163 12.1334C29.5992 12.1334 29.1032 12.3388 28.7375 12.7045C28.3718 13.0702 28.1663 13.5662 28.1663 14.0834C28.1663 14.6005 28.3718 15.0965 28.7375 15.4622C29.1032 15.8279 29.5992 16.0334 30.1163 16.0334Z\" fill=\"#CBD6DB\"\/>\n  <path d=\"M30.1163 8.23337C33.7365 8.23337 37.2085 9.67149 39.7683 12.2314C42.3282 14.7912 43.7663 18.2632 43.7663 21.8834C43.7663 22.4005 43.9718 22.8965 44.3375 23.2622C44.7032 23.6279 45.1992 23.8334 45.7163 23.8334C46.2335 23.8334 46.7295 23.6279 47.0952 23.2622C47.4609 22.8965 47.6663 22.4005 47.6663 21.8834C47.6663 17.2288 45.8173 12.7649 42.5261 9.47365C39.2348 6.18239 34.7709 4.33337 30.1163 4.33337C29.5992 4.33337 29.1032 4.53882 28.7375 4.90452C28.3718 5.27021 28.1663 5.7662 28.1663 6.28337C28.1663 6.80055 28.3718 7.29654 28.7375 7.66223C29.1032 8.02793 29.5992 8.23337 30.1163 8.23337Z\" fill=\"#CBD6DB\"\/>\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3abaa307 e-con-full e-flex e-con e-child\" data-id=\"3abaa307\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73021160 box-title elementor-widget elementor-widget-heading\" data-id=\"73021160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Pay Per Call<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0967da elementor-widget elementor-widget-html\" data-id=\"f0967da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg class=\"icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\">\n  <path d=\"M6.66634 17.3335H21.5597L15.053 23.8401C14.533 24.3601 14.533 25.2135 15.053 25.7335C15.573 26.2535 16.413 26.2535 16.933 25.7335L25.7197 16.9468C25.8433 16.8235 25.9413 16.6769 26.0083 16.5156C26.0752 16.3543 26.1096 16.1814 26.1096 16.0068C26.1096 15.8322 26.0752 15.6593 26.0083 15.498C25.9413 15.3367 25.8433 15.1902 25.7197 15.0668L16.9463 6.2668C16.8229 6.14336 16.6764 6.04544 16.5151 5.97863C16.3538 5.91183 16.1809 5.87744 16.0063 5.87744C15.8318 5.87744 15.6589 5.91183 15.4976 5.97863C15.3363 6.04544 15.1898 6.14336 15.0663 6.2668C14.9429 6.39024 14.845 6.53679 14.7782 6.69808C14.7114 6.85936 14.677 7.03223 14.677 7.2068C14.677 7.38138 14.7114 7.55424 14.7782 7.71553C14.845 7.87681 14.9429 8.02336 15.0663 8.1468L21.5597 14.6668H6.66634C5.93301 14.6668 5.33301 15.2668 5.33301 16.0001C5.33301 16.7335 5.93301 17.3335 6.66634 17.3335Z\" fill=\"#7048E1\"\/>\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e77e3d1 elementor-widget elementor-widget-text-editor\" data-id=\"6e77e3d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPay only for sales call leads that meet specific qualifying criteria. (PPC)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c083cc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"79c083cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Target only high-intent callers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">24\/7 in-house compliance and brand safety<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Built-in AI transcription technology<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20fae11a elementor-widget elementor-widget-html\" data-id=\"20fae11a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\n    \/\/ Tippy.js initialization\n    if (typeof tippy !== 'undefined') {\n        \/\/ Tippy.js specific for Approach Page tab icons (Elementor)\n        tippy('#tab-web .e-n-tab-icon', {\n            maxWidth: 160,\n            theme: 'performcb',\n            content: 'Drive traffic from across the web.'\n        });\n        tippy('#tab-mobile-apps .e-n-tab-icon', {\n            maxWidth: 155,\n            theme: 'performcb',\n            content: 'Scale user acquisition for your app.'\n        });\n\n        tippy('#tab-calls .e-n-tab-icon', {\n            \/\/ tippy options\n            maxWidth: 198,\n            theme: 'performcb',\n            content: 'Increase inbound calls.'\n        });\n    }\n\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-983cea2 e-con-full e-flex e-con e-parent\" data-id=\"983cea2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13294da elementor-widget elementor-widget-spacer\" data-id=\"13294da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-388d3de e-grid e-con-boxed e-con e-parent\" data-id=\"388d3de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-295635bc e-flex e-con-boxed e-con e-child\" data-id=\"295635bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42eb96cc e-con-full e-flex e-con e-child\" data-id=\"42eb96cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4c95c9 elementor-widget elementor-widget-spacer\" data-id=\"3d4c95c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ddf98d elementor-widget-widescreen__width-initial elementor-widget elementor-widget-heading\" data-id=\"68ddf98d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We\u2019re already working in \nyour vertical<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db3f4c4 elementor-widget elementor-widget-text-editor\" data-id=\"2db3f4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tired of the uphill battle to grow within your vertical? <br>The Outcome Engine takes a unique approach to customer acquisition that combines AI with human expertise to reveal incremental traffic that\u2019s been <br>eluding you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-582b323e e-con-full e-flex e-con e-child\" data-id=\"582b323e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6a168667 e-flex e-con-boxed e-con e-child\" data-id=\"6a168667\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7b8d82 elementor-widget elementor-widget-spacer\" data-id=\"3c7b8d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afbac93 elementor-widget elementor-widget-image\" data-id=\"afbac93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"680\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/02054820\/OurApproachVerticals1.svg\" class=\"attachment-large size-large wp-image-39573\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e40f89f elementor-widget elementor-widget-html\" data-id=\"e40f89f\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"vertical_finance\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"logos\">\n    <div class=\"logos-slide\">\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/07\/29102541\/6-LendingtreeLogo.svg\" \/>\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/07\/29102546\/11-CashAppLogo.svg\" \/>\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/07\/29102545\/10-SoFiLogo.svg\" \/>\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/08\/27073943\/nationwide.svg\" \/>\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/08\/27073939\/bettermrnt.svg\" \/>\n    <\/div>\n<\/div>\n<script>\n    cloneLogoSlides(\"#vertical_finance\");\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d81c2ea e-con-full e-flex e-con e-child\" data-id=\"4d81c2ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a03616 elementor-widget elementor-widget-heading\" data-id=\"68a03616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Finance &amp; Fintech<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a148bb2 elementor-widget elementor-widget-text-editor\" data-id=\"7a148bb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProven customer acquisition success with finance apps and insurance brands just like yours.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57268d7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"57268d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">750K+ monthly installs and leads for finance apps and insurance brands<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Expertise across personal finance, insurance, finance apps, and home services.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Only pay for measurable results - app installs, funded accounts, or a completed lead form.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ca80256 e-flex e-con-boxed e-con e-child\" data-id=\"7ca80256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f31746e elementor-widget elementor-widget-image\" data-id=\"5f31746e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"680\" height=\"680\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/02054822\/OurApproachVerticals2.svg\" class=\"attachment-large size-large wp-image-39576\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8bb6d0 elementor-widget elementor-widget-html\" data-id=\"a8bb6d0\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"vertical_ecommerce\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"logos\">\n    <div class=\"logos-slide\">\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/07\/29102540\/4-CapitalOneLogo.svg\" \/>\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/07\/29102539\/3-WalmartLogo.svg\" \/>\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/07\/29102543\/8-FetchLogo.svg\" \/>\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/08\/27074401\/flipp.svg\" \/>\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/08\/27074400\/befrugal.svg\" \/>\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/07\/29102551\/17-RetailMeNotLogo.svg\" \/>\n    <\/div>\n<\/div>\n<script>\n    cloneLogoSlides(\"#vertical_ecommerce\");\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea7c567 e-con-full e-flex e-con e-child\" data-id=\"ea7c567\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-201ee7e0 elementor-widget elementor-widget-heading\" data-id=\"201ee7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">E-Commerce<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af1c0d9 elementor-widget elementor-widget-text-editor\" data-id=\"1af1c0d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour e-commerce app\u2019s competitive edge for scaling customer acquisition? The Outcome Engine.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1c0cab elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3f1c0cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">750K+ monthly installs and leads for e-commerce apps<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/outcome-based-marketing-downloads-and-software\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Expertise across shopping apps, health &amp; beauty, downloads &amp; software, and more.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Only pay for measurable results - app installs, completed down-funnel events, you name it.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d411181 e-flex e-con-boxed e-con e-child\" data-id=\"d411181\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33c6fe37 elementor-widget elementor-widget-image\" data-id=\"33c6fe37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"680\" height=\"680\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2024\/09\/02054825\/OurApproachVerticals3.svg\" class=\"attachment-large size-large wp-image-39579\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f706ee5 elementor-widget elementor-widget-html\" data-id=\"f706ee5\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"vertical_lifestyle\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"logos\">\n    <div class=\"logos-slide\">\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/07\/29102541\/5-BETLogo.svg\" \/>\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/08\/27074720\/amazon.svg\" \/>\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/08\/27074719\/redfin.svg\" \/>\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/08\/27074718\/vividseats.svg\" \/>\n        <img decoding=\"async\" src=\"https:\/\/cb-blog-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/07\/29102544\/9-FacetuneLogo.svg\" \/>\n    <\/div>\n<\/div>\n<script>\n    \n    cloneLogoSlides(\"#vertical_lifestyle\");\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-212988e4 e-con-full e-flex e-con e-child\" data-id=\"212988e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-323f5720 elementor-widget elementor-widget-heading\" data-id=\"323f5720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Entertainment &amp; Lifestyle<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4733c elementor-widget elementor-widget-text-editor\" data-id=\"8d4733c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDiscover the missing piece of your entertainment or lifestyle app\u2019s user acquisition puzzle.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-323630e0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"323630e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">750K+ monthly installs and leads for entertainment and lifestyle apps<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Expertise across food &amp; drink, travel, health &amp; fitness, gaming, incentives, and more.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Only pay for measurable results - app installs, trial sign ups, or a completed lead form.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8edaad2 e-con-full e-flex e-con e-parent\" data-id=\"8edaad2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76f51e0 elementor-widget elementor-widget-spacer\" data-id=\"76f51e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-619c83cd e-flex e-con-boxed e-con e-parent\" data-id=\"619c83cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_laptop&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-495f2392 e-con-full e-flex e-con e-child\" data-id=\"495f2392\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb1cbee elementor-widget elementor-widget-heading\" data-id=\"5fb1cbee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" class=\"elementor-heading-title elementor-size-default\" id=\"learning-center\">Learning center\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c675b5d elementor-widget elementor-widget-text-editor\" data-id=\"6c675b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">Explore our library of resources for all things outcome-based marketing, <br \/>including insights, research, customer successes, news, videos and more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-948ece2 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"948ece2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:39625,&quot;slides_to_show_tablet_extra&quot;:&quot;2&quot;,&quot;slides_to_show_mobile_extra&quot;:&quot;1&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_widescreen&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" 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has-post-thumbnail hentry category-all category-featured category-outcome-based-marketing-blog category-performance-marketing tag-finance-apps tag-mobile-marketing tag-outcome-based-marketing tag-performance-marketing tag-user-acquisition\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-76623914 e-flex e-con-boxed e-con e-parent\" data-id=\"76623914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37cd2c38 e-con-full e-flex e-con e-child\" data-id=\"37cd2c38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-4c4ec317 e-con-full e-flex e-con e-child\" data-id=\"4c4ec317\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.performcb.com\/content-hub\/user-acquisition-partner-ceiling-warning-signs\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb3ab05 elementor-widget elementor-widget-html\" data-id=\"5bb3ab05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\njQuery(document).ready(function($) {\n    $('.elementor-widget-post-info .elementor-post-info__item--type-terms').each(function() {\n        var tags = $(this).html().split(',');\n        $(this).html(tags.join(''));\n    });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4195d elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1d4195d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/07\/17105457\/Blog-Graphic-with-Title.jpg\" class=\"attachment-full size-full wp-image-43897\" alt=\"\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/07\/17105457\/Blog-Graphic-with-Title.jpg 2240w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/07\/17105457\/Blog-Graphic-with-Title-300x169.jpg 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/07\/17105457\/Blog-Graphic-with-Title-1024x576.jpg 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/07\/17105457\/Blog-Graphic-with-Title-768x432.jpg 768w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/07\/17105457\/Blog-Graphic-with-Title-1536x864.jpg 1536w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/07\/17105457\/Blog-Graphic-with-Title-2048x1152.jpg 2048w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-270383a9 e-con-full e-flex e-con e-child\" data-id=\"270383a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6082a253 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6082a253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">5 Warning Signs Your Finance App&#8217;s User Acquisition Partner Has Hit a Ceiling<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b944b7 e-con-full e-flex e-con e-child\" data-id=\"74b944b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43fdf341 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"43fdf341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-48912ea elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">finance apps<\/span>, <span class=\"elementor-post-info__terms-list-item\">mobile marketing<\/span>, <span class=\"elementor-post-info__terms-list-item\">outcome-based marketing<\/span>, <span class=\"elementor-post-info__terms-list-item\">performance marketing<\/span>, <span class=\"elementor-post-info__terms-list-item\">user acquisition<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569d7afa elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"569d7afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tHow to recognize when a user acquisition partner has hit a ceiling - and what comes next for your finance\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39625\" class=\"elementor elementor-39625 swiper-slide e-loop-item e-loop-item-43880 post-43880 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-featured category-outcome-based-marketing-2 category-outcome-based-marketing-blog category-performance-marketing tag-home-services tag-lead-generation tag-outcome-based-marketing tag-performance-marketing\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-76623914 e-flex e-con-boxed e-con e-parent\" data-id=\"76623914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element 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class=\"elementor-element elementor-element-1d4195d elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1d4195d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/06\/26121148\/Blog-Graphic-with-Title-58.png\" class=\"attachment-full size-full wp-image-43881\" alt=\"\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/06\/26121148\/Blog-Graphic-with-Title-58.png 1400w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/06\/26121148\/Blog-Graphic-with-Title-58-300x169.png 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/06\/26121148\/Blog-Graphic-with-Title-58-1024x576.png 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/06\/26121148\/Blog-Graphic-with-Title-58-768x432.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-270383a9 e-con-full e-flex e-con e-child\" data-id=\"270383a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6082a253 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6082a253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How Home Services Brands Win Customers Before They Ever Search on Google<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b944b7 e-con-full e-flex e-con e-child\" data-id=\"74b944b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43fdf341 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"43fdf341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-48912ea elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">home services<\/span>, <span class=\"elementor-post-info__terms-list-item\">lead generation<\/span>, <span class=\"elementor-post-info__terms-list-item\">outcome-based marketing<\/span>, <span class=\"elementor-post-info__terms-list-item\">performance marketing<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569d7afa elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"569d7afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tReach homeowners before they search for a provider. See how pre-search acquisition lowers CAC, builds demand earlier, and wins more\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39625\" class=\"elementor elementor-39625 swiper-slide e-loop-item e-loop-item-43869 post-43869 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-featured category-outcome-based-marketing-2 category-outcome-based-marketing-blog category-performance-marketing tag-customer-acquisition tag-outcome-based-marketing tag-paid-search tag-performance-marketing\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-76623914 e-flex e-con-boxed e-con e-parent\" data-id=\"76623914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37cd2c38 e-con-full e-flex e-con e-child\" data-id=\"37cd2c38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-4c4ec317 e-con-full e-flex e-con e-child\" data-id=\"4c4ec317\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.performcb.com\/content-hub\/finance-customer-acquisition-beyond-paid-search\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb3ab05 elementor-widget elementor-widget-html\" data-id=\"5bb3ab05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\njQuery(document).ready(function($) {\n    $('.elementor-widget-post-info .elementor-post-info__item--type-terms').each(function() {\n        var tags = $(this).html().split(',');\n        $(this).html(tags.join(''));\n    });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4195d elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1d4195d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/06\/18115349\/Blog-Graphic-with-Title-54.png\" class=\"attachment-full size-full wp-image-43871\" alt=\"\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/06\/18115349\/Blog-Graphic-with-Title-54.png 1400w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/06\/18115349\/Blog-Graphic-with-Title-54-300x169.png 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/06\/18115349\/Blog-Graphic-with-Title-54-1024x576.png 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/06\/18115349\/Blog-Graphic-with-Title-54-768x432.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-270383a9 e-con-full e-flex e-con e-child\" data-id=\"270383a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6082a253 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6082a253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How Finance Brands Can Scale Customer Acquisition Without Increasing Paid Search Spend<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b944b7 e-con-full e-flex e-con e-child\" data-id=\"74b944b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43fdf341 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"43fdf341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-48912ea elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">customer acquisition<\/span>, <span class=\"elementor-post-info__terms-list-item\">outcome-based marketing<\/span>, <span class=\"elementor-post-info__terms-list-item\">paid search<\/span>, <span class=\"elementor-post-info__terms-list-item\">performance marketing<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569d7afa elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"569d7afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMeta restrictions. Exhausted audiences. Rising CPCs. Learn how finance brands build acquisition systems that scale beyond paid search and optimize\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39625\" class=\"elementor elementor-39625 swiper-slide e-loop-item e-loop-item-43844 post-43844 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-featured category-outcome-based-marketing-2 category-outcome-based-marketing-blog category-performance-marketing tag-customer-acquisition tag-outcome-based-marketing tag-performance-marketing\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-76623914 e-flex e-con-boxed e-con e-parent\" data-id=\"76623914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37cd2c38 e-con-full e-flex e-con e-child\" data-id=\"37cd2c38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-4c4ec317 e-con-full e-flex e-con e-child\" data-id=\"4c4ec317\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.performcb.com\/content-hub\/outcome-based-customer-acquisition\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb3ab05 elementor-widget elementor-widget-html\" data-id=\"5bb3ab05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\njQuery(document).ready(function($) {\n    $('.elementor-widget-post-info .elementor-post-info__item--type-terms').each(function() {\n        var tags = $(this).html().split(',');\n        $(this).html(tags.join(''));\n    });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4195d elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1d4195d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/05\/26104058\/Blog-Graphic-with-Title-50.png\" class=\"attachment-full size-full wp-image-43855\" alt=\"\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/05\/26104058\/Blog-Graphic-with-Title-50.png 1400w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/05\/26104058\/Blog-Graphic-with-Title-50-300x169.png 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/05\/26104058\/Blog-Graphic-with-Title-50-1024x576.png 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/05\/26104058\/Blog-Graphic-with-Title-50-768x432.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-270383a9 e-con-full e-flex e-con e-child\" data-id=\"270383a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6082a253 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6082a253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Why Your Existing Acquisition Channels Are Only Part of the Picture<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b944b7 e-con-full e-flex e-con e-child\" data-id=\"74b944b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43fdf341 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"43fdf341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-48912ea elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">customer acquisition<\/span>, <span class=\"elementor-post-info__terms-list-item\">outcome-based marketing<\/span>, <span class=\"elementor-post-info__terms-list-item\">performance marketing<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569d7afa elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"569d7afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tYour existing channels aren't showing the full picture. Learn how outcome-based acquisition drives incremental growth.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39625\" class=\"elementor elementor-39625 swiper-slide e-loop-item e-loop-item-43696 post-43696 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-featured category-outcome-based-marketing-2 category-outcome-based-marketing-blog category-performance-marketing tag-cpa-marketing tag-customer-acquisition tag-lead-generation tag-outcome-based-marketing tag-performance-marketing\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-76623914 e-flex e-con-boxed e-con e-parent\" data-id=\"76623914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37cd2c38 e-con-full e-flex e-con e-child\" data-id=\"37cd2c38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-4c4ec317 e-con-full e-flex e-con e-child\" data-id=\"4c4ec317\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.performcb.com\/content-hub\/cpa-marketing-for-brands\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb3ab05 elementor-widget elementor-widget-html\" data-id=\"5bb3ab05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\njQuery(document).ready(function($) {\n    $('.elementor-widget-post-info .elementor-post-info__item--type-terms').each(function() {\n        var tags = $(this).html().split(',');\n        $(this).html(tags.join(''));\n    });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4195d elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1d4195d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/29121807\/Blog-Graphic-with-Title-39.png\" class=\"attachment-full size-full wp-image-43697\" alt=\"\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/29121807\/Blog-Graphic-with-Title-39.png 2240w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/29121807\/Blog-Graphic-with-Title-39-300x169.png 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/29121807\/Blog-Graphic-with-Title-39-1024x576.png 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/29121807\/Blog-Graphic-with-Title-39-768x432.png 768w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/29121807\/Blog-Graphic-with-Title-39-1536x864.png 1536w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/04\/29121807\/Blog-Graphic-with-Title-39-2048x1152.png 2048w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-270383a9 e-con-full e-flex e-con e-child\" data-id=\"270383a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6082a253 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6082a253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Is CPA Marketing Right for Your Brand? 5 Questions to Ask Before You Start<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b944b7 e-con-full e-flex e-con e-child\" data-id=\"74b944b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43fdf341 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"43fdf341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-48912ea elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">cpa marketing<\/span>, <span class=\"elementor-post-info__terms-list-item\">customer acquisition<\/span>, <span class=\"elementor-post-info__terms-list-item\">lead generation<\/span>, <span class=\"elementor-post-info__terms-list-item\">outcome-based marketing<\/span>, <span class=\"elementor-post-info__terms-list-item\">performance marketing<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569d7afa elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"569d7afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCPA marketing only works when your foundation is ready. Learn the 5 questions every brand should answer before launching a\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39625\" class=\"elementor elementor-39625 swiper-slide e-loop-item e-loop-item-42432 post-42432 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-featured category-outcome-based-marketing-2 category-outcome-based-marketing-blog category-performance-marketing tag-finance-apps tag-outcome-based-marketing tag-performance-marketing tag-user-acquisition\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-76623914 e-flex e-con-boxed e-con e-parent\" data-id=\"76623914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37cd2c38 e-con-full e-flex e-con e-child\" data-id=\"37cd2c38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-4c4ec317 e-con-full e-flex e-con e-child\" data-id=\"4c4ec317\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.performcb.com\/content-hub\/cpi-vs-cpe-which-performance-model-is-more-effective-for-finance-apps\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb3ab05 elementor-widget elementor-widget-html\" data-id=\"5bb3ab05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\njQuery(document).ready(function($) {\n    $('.elementor-widget-post-info .elementor-post-info__item--type-terms').each(function() {\n        var tags = $(this).html().split(',');\n        $(this).html(tags.join(''));\n    });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4195d elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1d4195d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/03\/09092203\/Blog-Graphic-with-Title-38-1.png\" class=\"attachment-full size-full wp-image-42433\" alt=\"\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/03\/09092203\/Blog-Graphic-with-Title-38-1.png 2240w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/03\/09092203\/Blog-Graphic-with-Title-38-1-300x169.png 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/03\/09092203\/Blog-Graphic-with-Title-38-1-1024x576.png 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/03\/09092203\/Blog-Graphic-with-Title-38-1-768x432.png 768w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/03\/09092203\/Blog-Graphic-with-Title-38-1-1536x864.png 1536w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2026\/03\/09092203\/Blog-Graphic-with-Title-38-1-2048x1152.png 2048w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-270383a9 e-con-full e-flex e-con e-child\" data-id=\"270383a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6082a253 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6082a253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CPI vs. CPE: Which Performance Model Is More Effective for Scaling Finance Apps?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b944b7 e-con-full e-flex e-con e-child\" data-id=\"74b944b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43fdf341 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"43fdf341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-48912ea elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">finance apps<\/span>, <span class=\"elementor-post-info__terms-list-item\">outcome-based marketing<\/span>, <span class=\"elementor-post-info__terms-list-item\">performance marketing<\/span>, <span class=\"elementor-post-info__terms-list-item\">user acquisition<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569d7afa elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"569d7afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div 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Contact us today to discuss your current performance initiatives.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c19b53 theme-orange-gradient elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"19c19b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.performcb.com\/get-in-touch\/\" id=\"widget-cta\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div 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and&#8230;","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-39521","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outcome-Based Approach | Customer Acquisition Playbook<\/title>\n<meta name=\"description\" content=\"Scale customer acquisition with a performance-based solution that works in harmony alongside your existing partnerships\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/our-outcome-based-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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