{"id":40307,"date":"2024-10-01T08:02:51","date_gmt":"2024-10-01T12:02:51","guid":{"rendered":"https:\/\/www.performcb.com\/?page_id=40307"},"modified":"2024-10-04T08:26:47","modified_gmt":"2024-10-04T12:26:47","slug":"guides","status":"publish","type":"page","link":"https:\/\/www.performcb.com\/content-hub\/guides\/","title":{"rendered":"Guides"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"40307\" class=\"elementor elementor-40307\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f23e871 e-flex e-con-boxed e-con e-parent\" data-id=\"f23e871\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8467c2 elementor-widget elementor-widget-heading\" data-id=\"b8467c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content Hub<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b9781 elementor-widget elementor-widget-spacer\" data-id=\"83b9781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec28e8d e-con-full e-flex e-con e-child\" data-id=\"ec28e8d\" data-element_type=\"container\" data-e-type=\"container\" id=\"resources-container\">\n\t\t<div class=\"elementor-element elementor-element-37d686b e-con-full e-flex e-con e-child\" data-id=\"37d686b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f065465 elementor-widget elementor-widget-heading\" data-id=\"f065465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CONTENT TYPE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48046f1 e-con-full e-flex e-con e-child\" data-id=\"48046f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ceec54 elementor-widget elementor-widget-button\" data-id=\"9ceec54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.performcb.com\/content-hub\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Insights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6639257 elementor-widget elementor-widget-button\" data-id=\"6639257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.performcb.com\/content-hub\/guides\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Guides<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393be28 elementor-widget elementor-widget-button\" data-id=\"393be28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.performcb.com\/content-hub\/videos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Videos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1b7594 e-con-full e-flex e-con e-child\" data-id=\"a1b7594\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7752e2 elementor-widget elementor-widget-heading\" data-id=\"f7752e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Topics<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc949f3 elementor-widget elementor-widget-taxonomy-filter\" data-id=\"cc949f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;selected_element&quot;:&quot;80e69d6&quot;,&quot;taxonomy&quot;:&quot;guide&quot;,&quot;item_alignment_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"taxonomy-filter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search class=\"e-filter\" role=\"search\" data-base-url=\"https:\/\/www.performcb.com\/\" data-page-num=\"1\">\n\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"guide\" aria-pressed=\"false\">Guide<\/button>\n\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"home-services\" aria-pressed=\"false\">Home Services<\/button>\n\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"insurance\" aria-pressed=\"false\">Insurance<\/button>\n\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"lead-generation\" aria-pressed=\"false\">Lead Generation<\/button>\n\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"mmp\" aria-pressed=\"false\">MMP<\/button>\n\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"mobile-app-marketing\" aria-pressed=\"false\">Mobile App Marketing<\/button>\n\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"outcome-based-marketing\" aria-pressed=\"false\">Outcome-Based Marketing<\/button>\n\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"q4-planning\" aria-pressed=\"false\">Q4 Planning<\/button>\n\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"report\" aria-pressed=\"false\">Report<\/button>\n\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"search-marketing\" aria-pressed=\"false\">Search Marketing<\/button>\n\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"user-acquisition\" aria-pressed=\"false\">User Acquisition<\/button>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"__all\" aria-pressed=\"true\">\n\t\t\t\tAll Topics\t\t\t<\/button>\n\t\t\t\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffc1f38 elementor-widget elementor-widget-heading\" data-id=\"ffc1f38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Latest 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z-index: 1;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"40303\" class=\"elementor elementor-40303 e-loop-item e-loop-item-42202 post-42202 guide type-guide status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4e2ab01c animated-fast e-flex e-con-boxed e-con e-parent\" data-id=\"4e2ab01c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d2f3846 e-con-full e-flex e-con e-child\" data-id=\"6d2f3846\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-6f30e531 e-con-full content-card-guides e-flex e-con e-child\" data-id=\"6f30e531\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.performcb.com\/content-hub\/guides\/guide\/outcome-based-model\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3079a73a elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3079a73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2340\" height=\"900\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130744\/Website-Guide-Headers-6.png\" class=\"attachment-full size-full wp-image-42204\" alt=\"\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130744\/Website-Guide-Headers-6.png 2340w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130744\/Website-Guide-Headers-6-300x115.png 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130744\/Website-Guide-Headers-6-1024x394.png 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130744\/Website-Guide-Headers-6-768x295.png 768w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130744\/Website-Guide-Headers-6-1536x591.png 1536w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130744\/Website-Guide-Headers-6-2048x788.png 2048w\" sizes=\"(max-width: 2340px) 100vw, 2340px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c620fe2 e-con-full e-flex e-con e-child\" data-id=\"4c620fe2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49105acf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"49105acf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Outcome-Based Marketing (OBM) is Both a Channel AND a Pricing Model<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f29275 e-con-full e-flex e-con e-child\" data-id=\"3f29275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51a6bb2c elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"51a6bb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-48912ea elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tGuides\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a287f0 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"23a287f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tOutcome-based marketing (OBM) is both a channel and a pricing model. Learn more!\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"40303\" class=\"elementor elementor-40303 e-loop-item e-loop-item-42199 post-42199 guide type-guide status-publish has-post-thumbnail hentry guide-guide guide-outcome-based-marketing guide-user-acquisition\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4e2ab01c animated-fast e-flex e-con-boxed e-con e-parent\" data-id=\"4e2ab01c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d2f3846 e-con-full e-flex e-con e-child\" data-id=\"6d2f3846\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-6f30e531 e-con-full content-card-guides e-flex e-con e-child\" data-id=\"6f30e531\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.performcb.com\/content-hub\/guides\/guide\/elevate-your-user-acquisition-performance-2\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3079a73a elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3079a73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2340\" height=\"900\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130253\/Website-Guide-Headers-5.png\" class=\"attachment-full size-full wp-image-42201\" alt=\"\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130253\/Website-Guide-Headers-5.png 2340w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130253\/Website-Guide-Headers-5-300x115.png 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130253\/Website-Guide-Headers-5-1024x394.png 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130253\/Website-Guide-Headers-5-768x295.png 768w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130253\/Website-Guide-Headers-5-1536x591.png 1536w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23130253\/Website-Guide-Headers-5-2048x788.png 2048w\" sizes=\"(max-width: 2340px) 100vw, 2340px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c620fe2 e-con-full e-flex e-con e-child\" data-id=\"4c620fe2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49105acf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"49105acf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Elevate Your User Acquisition Performance<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f29275 e-con-full e-flex e-con e-child\" data-id=\"3f29275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51a6bb2c elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"51a6bb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-48912ea elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tGuides\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a287f0 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"23a287f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDiscover how you can unlock the full potential of your media strategies with the Perform[cb] Outcome Engine.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"40303\" class=\"elementor elementor-40303 e-loop-item e-loop-item-42196 post-42196 guide type-guide status-publish has-post-thumbnail hentry guide-guide guide-mmp guide-outcome-based-marketing guide-user-acquisition\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4e2ab01c animated-fast e-flex e-con-boxed e-con e-parent\" data-id=\"4e2ab01c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d2f3846 e-con-full e-flex e-con e-child\" data-id=\"6d2f3846\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-6f30e531 e-con-full content-card-guides e-flex e-con e-child\" data-id=\"6f30e531\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.performcb.com\/content-hub\/guides\/guide\/launch-faster-scale-smarter\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3079a73a elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3079a73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2340\" height=\"900\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125716\/Website-Guide-Headers-4.png\" class=\"attachment-full size-full wp-image-42198\" alt=\"\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125716\/Website-Guide-Headers-4.png 2340w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125716\/Website-Guide-Headers-4-300x115.png 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125716\/Website-Guide-Headers-4-1024x394.png 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125716\/Website-Guide-Headers-4-768x295.png 768w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125716\/Website-Guide-Headers-4-1536x591.png 1536w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125716\/Website-Guide-Headers-4-2048x788.png 2048w\" sizes=\"(max-width: 2340px) 100vw, 2340px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c620fe2 e-con-full e-flex e-con e-child\" data-id=\"4c620fe2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49105acf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"49105acf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Launch Faster, Scale Smarter<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f29275 e-con-full e-flex e-con e-child\" data-id=\"3f29275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51a6bb2c elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"51a6bb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-48912ea elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tGuides\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a287f0 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"23a287f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLaunch faster, scale smarter. Discover user acquisition solutions designed to work seamlessly with your MMP.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"40303\" class=\"elementor elementor-40303 e-loop-item e-loop-item-42193 post-42193 guide type-guide status-publish has-post-thumbnail hentry guide-guide guide-outcome-based-marketing guide-search-marketing\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4e2ab01c animated-fast e-flex e-con-boxed e-con e-parent\" data-id=\"4e2ab01c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d2f3846 e-con-full e-flex e-con e-child\" data-id=\"6d2f3846\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-6f30e531 e-con-full content-card-guides e-flex e-con e-child\" data-id=\"6f30e531\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.performcb.com\/content-hub\/guides\/guide\/search-performance-channels\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3079a73a elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3079a73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"900\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125308\/Website-Guide-Headers-3.png\" class=\"attachment-full size-full wp-image-42195\" alt=\"\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125308\/Website-Guide-Headers-3.png 2340w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125308\/Website-Guide-Headers-3-300x115.png 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125308\/Website-Guide-Headers-3-1024x394.png 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125308\/Website-Guide-Headers-3-768x295.png 768w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125308\/Website-Guide-Headers-3-1536x591.png 1536w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125308\/Website-Guide-Headers-3-2048x788.png 2048w\" sizes=\"(max-width: 2340px) 100vw, 2340px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c620fe2 e-con-full e-flex e-con e-child\" data-id=\"4c620fe2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49105acf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"49105acf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Beyond the Search Bar: Where Performance Still Wins<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f29275 e-con-full e-flex e-con e-child\" data-id=\"3f29275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51a6bb2c elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"51a6bb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-48912ea elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tGuides\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a287f0 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"23a287f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tYour search traffic may be falling, but growth doesn't have to. Learn how to position your campaigns to win now.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"40303\" class=\"elementor elementor-40303 e-loop-item e-loop-item-42189 post-42189 guide type-guide status-publish has-post-thumbnail hentry guide-guide guide-outcome-based-marketing guide-q4-planning\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4e2ab01c animated-fast e-flex e-con-boxed e-con e-parent\" data-id=\"4e2ab01c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d2f3846 e-con-full e-flex e-con e-child\" data-id=\"6d2f3846\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-6f30e531 e-con-full content-card-guides e-flex e-con e-child\" data-id=\"6f30e531\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.performcb.com\/content-hub\/guides\/guide\/q4-shopping-apps-checklist\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3079a73a elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3079a73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"900\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23124217\/Website-Guide-Headers-2.png\" class=\"attachment-full size-full wp-image-42192\" alt=\"\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23124217\/Website-Guide-Headers-2.png 2340w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23124217\/Website-Guide-Headers-2-300x115.png 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23124217\/Website-Guide-Headers-2-1024x394.png 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23124217\/Website-Guide-Headers-2-768x295.png 768w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23124217\/Website-Guide-Headers-2-1536x591.png 1536w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23124217\/Website-Guide-Headers-2-2048x788.png 2048w\" sizes=\"(max-width: 2340px) 100vw, 2340px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c620fe2 e-con-full e-flex e-con e-child\" data-id=\"4c620fe2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49105acf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"49105acf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Q4 Shopping Apps Checklist<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f29275 e-con-full e-flex e-con e-child\" data-id=\"3f29275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51a6bb2c elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"51a6bb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-48912ea elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tGuides\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a287f0 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"23a287f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tTo help shopping apps like yours maximize performance, discover a quick checklist of what leading marketers are doing ahead of\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"40303\" class=\"elementor elementor-40303 e-loop-item e-loop-item-42186 post-42186 guide type-guide status-publish has-post-thumbnail hentry guide-guide guide-home-services guide-outcome-based-marketing\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4e2ab01c animated-fast e-flex e-con-boxed e-con e-parent\" data-id=\"4e2ab01c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d2f3846 e-con-full e-flex e-con e-child\" data-id=\"6d2f3846\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-6f30e531 e-con-full content-card-guides e-flex e-con e-child\" data-id=\"6f30e531\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.performcb.com\/content-hub\/guides\/guide\/performance-channels-home-services\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3079a73a elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3079a73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"900\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23123350\/Website-Guide-Headers-1.png\" class=\"attachment-full size-full wp-image-42188\" alt=\"\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23123350\/Website-Guide-Headers-1.png 2340w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23123350\/Website-Guide-Headers-1-300x115.png 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23123350\/Website-Guide-Headers-1-1024x394.png 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23123350\/Website-Guide-Headers-1-768x295.png 768w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23123350\/Website-Guide-Headers-1-1536x591.png 1536w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23123350\/Website-Guide-Headers-1-2048x788.png 2048w\" sizes=\"(max-width: 2340px) 100vw, 2340px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c620fe2 e-con-full e-flex e-con e-child\" data-id=\"4c620fe2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49105acf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"49105acf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Top Performance Channels: Home Services Edition<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f29275 e-con-full e-flex e-con e-child\" data-id=\"3f29275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51a6bb2c elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"51a6bb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-48912ea elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tGuides\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a287f0 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"23a287f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDiscover how to find the right channels to scale your home services business while attracting high-quality 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