{"id":40871,"date":"2024-10-23T11:11:40","date_gmt":"2024-10-23T15:11:40","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=news&p=40871"},"modified":"2026-04-16T11:33:53","modified_gmt":"2026-04-16T15:33:53","slug":"reducing-customer-acquisition-costs-in-financial-services-with-obm","status":"publish","type":"news","link":"https:\/\/www.performcb.com\/news\/reducing-customer-acquisition-costs-in-financial-services-with-obm\/","title":{"rendered":"Reducing Customer Acquisition Costs in Financial Services with Outcome-Based Marketing (OBM)"},"content":{"rendered":"\n

Acquiring high-intent customers in the finance market is challenging, as consumers rely on word-of-mouth and thorough consideration before converting. Traditional strategies often fall short in balancing ad spend and customer quality. Check out our recent blog with TUNE to learn how outcome-based marketing (OBM) changes this by providing a performance-driven approach, helping brands tap into untapped high-intent traffic and sharpen their competitive edge in financial services. <\/p>\n","protected":false},"featured_media":40873,"template":"","class_list":["post-40871","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nReduce CAC in Finance with Outcome-Based Marketing<\/title>\n<meta name=\"description\" content=\"Check out our blog with TUNE to see how outcome-based marketing helps financial brands tap into high-intent traffic and boost their edge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/news\/reducing-customer-acquisition-costs-in-financial-services-with-obm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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