{"id":41081,"date":"2024-12-05T09:25:30","date_gmt":"2024-12-05T14:25:30","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&p=41081"},"modified":"2026-04-28T07:10:21","modified_gmt":"2026-04-28T11:10:21","slug":"fetch-drives-high-quality-growth-at-lean-cost-case-study","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/fetch-drives-high-quality-growth-at-lean-cost-case-study\/","title":{"rendered":"Fetch Drives High-Quality Growth at a Lean Cost"},"content":{"rendered":"\n

For growth-oriented apps like Fetch, scaling user acquisition while managing costs is a balancing act. With a goal to attract new customers without sacrificing efficiency, Fetch faced a dilemma familiar to many marketers: how to unlock growth in a highly competitive space without exceeding strict CPA (Cost Per Acquisition) targets. <\/em><\/p>\n\n\n\n

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Outcomes<\/h2>\n\n\n\n
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4X Increase in New User Acquisition in One Quarter<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Overview<\/h2>\n\n\n\n

Founded in 2013, Fetch is America\u2019s most popular rewards app. Fetch is on a mission to help consumers live rewarded by making it quick and easy (and fun) to rack up Fetch Points for every purchase. Users earn Fetch Points for submitting photos of any receipt, with bonus points awarded for buying hundreds of featured grocery, restaurant and retail brands. Fetch Points can be redeemed in the app for free gift cards to popular brands, retailers and restaurants, charitable donations and more.<\/p>\n\n\n\n

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Business Model<\/h2>\n\n\n\n

The business model relies on expanding its user base to become more attractive to the world\u2019s largest CPG, retail and restaurant brands, creating a win-win for both consumers and marketers.<\/p>\n\n\n\n

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Our Story –<\/h2>\n\n\n\n

Initial Engagement<\/h2>\n\n\n\n

In 2019, Fetch began searching for new growth opportunities outside of their existing efforts. They sought a partner who could deliver qualified users at scale without disrupting what they currently had in place. That\u2019s where Perform[cb]<\/sup>\u2019s Outcome Engine came in. With a reputation for efficiently converting media spend into tangible outcomes, Perform[cb]<\/sup> was uniquely positioned to help Fetch achieve its aggressive growth goals.<\/p>\n\n\n\n

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The Challenge<\/h2>\n\n\n\n

Fetch has strict user acquisition goals and was hoping to drive high-quality volume while keeping cost-per-action low. Despite high competition in the market, Perform[cb]<\/sup> successfully navigated this challenge to efficiently acquire qualified users at scale.<\/p>\n\n\n\n

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The Solution<\/h2>\n\n\n\n

Perform[cb]<\/sup> leveraged its proprietary Outcome Engine, an AI-powered, performance-driven platform that identifies and secures high-impact media placements. By implementing customized Cost Per Install (CPI) and Cost Per Engagement (CPE) models, along with unique dayparting, publisher optimizations, and creative strategies, the team was able to scale campaigns to attract engaged new users, reduce inefficiencies, and amplify results at a low CPA.<\/p>\n\n\n\n

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\u201cWhen (setting) budgets, Perform[cb]<\/sup> was the first growth partner we turned to because of the efficiencies they achieved for us with both cost and quality acquisition.\u201d<\/strong><\/em><\/p>\n\n\n\n

\u2014 Mobile Marketing Manager, Fetch<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n

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Outcomes That Matter: A 4X Increase in New Users<\/h2>\n\n\n\n

From the outset, Perform[cb]<\/sup> worked alongside Fetch\u2019s existing media partners, finding previously untapped opportunities for customer acquisition. By focusing on \u201cfirst scan\u201d engagements (the moment when a new user completes their first activity in the app), the Outcome Engine ensured every dollar spent was driving real value.<\/p>\n\n\n\n

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By 2023, Perform[cb]<\/sup> had become the primary partner Fetch turned to for driving their customer acquisition campaigns. The result? A 4X increase in new user acquisition, achieved within just one quarter, while maintaining the same low CPA.<\/p>\n\n\n\n

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Why It Worked: The Power of the Outcome Engine<\/h2>\n\n\n\n

Perform[cb]<\/sup>\u2019s Outcome Engine isn\u2019t just another performance marketing tool. It\u2019s a complete solution that transforms the way brands approach customer acquisition. By using advanced AI to analyze and optimize media placements, Perform[cb]<\/sup> can consistently drive down costs while maintaining high quality. For Fetch, this meant not just hitting their CPA targets, but exceeding them\u2014allowing them to confidently scale their user base.<\/p>\n\n\n\n

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Key Benefits:<\/h3>\n\n\n\n