{"id":41448,"date":"2025-01-06T13:06:06","date_gmt":"2025-01-06T18:06:06","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&#038;p=41448"},"modified":"2025-01-06T13:06:06","modified_gmt":"2025-01-06T18:06:06","slug":"social-media-app-pinpoints-new-performance-channels","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/social-media-app-pinpoints-new-performance-channels\/","title":{"rendered":"Popular Social Media App Pinpoints New Compliant-Forward Performance Channels to Scale"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150856\/Smart-Tech-Icon-125px-by-125px.jpg\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150856\/Smart-Tech-Icon-125px-by-125px.jpg\" alt=\"Smart Tech Icon 125px by 125px\" class=\"wp-image-19137\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Streamlined app install acquisition with proactive compliance measures, resulting in stronger campaign performance<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150854\/Analysis-Icon-125px-by-125px.jpg\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150854\/Analysis-Icon-125px-by-125px.jpg\" alt=\"Analysis Icon 125px by 125px\" class=\"wp-image-19129\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Enabled refined targeting and strategic adjustments across new channels, resulting in more efficient and effective user acquisition<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150855\/Marketing-Icon-125px-by-125px.jpg\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150855\/Marketing-Icon-125px-by-125px.jpg\" alt=\"Marketing Icon 125px by 125px\" class=\"wp-image-19131\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Transformed campaign outcomes by aligning compliance measures with the marketer&#8217;s broader acquisition goals<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>One of the most popular video social media app\u2019s aimed to boost app installs through new channels on a cost-per-install (CPI) performance model. Having already achieved success with other initiatives, they turned to the Perform<sup>[cb]<\/sup> Outcome Engine for guidance on implementing secure placements on new, scalable channels that would efficiently drive installs, all while operating seamlessly with their ongoing user acquisition efforts.<br><\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>The Perform<sup>[cb]<\/sup> Outcome Engine leveraged their built-in PerformSHIELD technology, a proprietary anti-fraud system, to secure the app\u2019s campaign before it even launched. Using the Outcome Engine\u2019s automation capabilities while testing across these new performance channels, the team proactively blocked any traffic that didn\u2019t meet the campaign\u2019s strict parameters, which included requiring app name and source ID. Traffic that failed to comply with these criteria was automatically excluded, ensuring that only high-quality users were directed to the app. This robust process safeguarded the campaign and maximized ROI while maintaining alignment with the marketer\u2019s broader strategy.\u00a0<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>The Outcome Engine\u2019s built-in compliance technology, including the automation capabilities of PerformSHIELD and ongoing campaign monitoring, pinpointed new high-performing channels that proved to drive efficiency and scale. By leveraging CPI optimizations, the social media app was able to identify and expand on these successful channels while maintaining seamless integration with their existing efforts. This success enabled the marketer to increase qualified installs, with Perform<sup>[cb]<\/sup> continuing to provide ongoing support to optimize and scale the campaign for even greater impact.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Looking to enhance your user acquisition campaigns and drive high-quality installs while seamlessly aligning with your existing marketing strategies? <a href=\"https:\/\/www.performcb.com\/get-in-touch\/\">Partner with the Outcome Engine<\/a> to implement secure, scalable solutions that complement and elevate your current efforts.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"A video social media app boosted installs through new channels on a cost-per-install (CPI) performance model. ","protected":false},"featured_media":41449,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[8159,7895,8166],"case-study-tag":[8155],"case-study-outcome-type":[8157],"class_list":["post-41448","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-entertainment","case_study_cat-entertainment-and-lifestyle","case_study_cat-photo-video","case-study-tag-outcome-engine","case-study-outcome-type-mobile-apps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media App Pinpoints New Performance Channels<\/title>\n<meta name=\"description\" content=\"A video social media app boosted installs through new channels on a cost-per-install (CPI) performance model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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