{"id":41661,"date":"2025-05-14T10:01:30","date_gmt":"2025-05-14T14:01:30","guid":{"rendered":"https:\/\/www.performcb.com\/?p=41661"},"modified":"2025-05-14T10:01:31","modified_gmt":"2025-05-14T14:01:31","slug":"where-top-home-services-brands-find-their-best-leads","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/","title":{"rendered":"Where Top Home Services Brands Find Their Best Leads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a631d15d9007\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #58595b;color:#58595b\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #58595b;color:#58595b\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a631d15d9007\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#You_Dont_Need_to_Start_Over_%E2%80%93_You_Just_Need_to_Spend_Smarter\" >You Don\u2019t Need to Start Over &#8211; You Just Need to Spend Smarter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#Top_Performance_Channels_for_High-Value_Leads\" >Top Performance Channels for High-Value Leads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#Search_Be_There_When_Urgency_Strikes\" >Search: Be There When Urgency Strikes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#Social_Meet_Customers_Where_They_Scroll\" >Social: Meet Customers Where They Scroll<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#Programmatic_Stay_Relevant_Without_Being_Disruptive\" >Programmatic: Stay Relevant Without Being Disruptive<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#Best_Practices_Turning_Calls_into_Conversions\" >Best Practices: Turning Calls into Conversions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#Leverage_the_Outcome_Engine_for_Smarter_Lead_Generation\" >Leverage the Outcome Engine for Smarter Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#Creative_Conversion_Optimization\" >Creative &amp; Conversion Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#Routing_Tracking_Compliance\" >Routing, Tracking, &amp; Compliance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#Maximize_Lead_Quality_with_Pay_Per_Call\" >Maximize Lead Quality with Pay Per Call<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>For home services marketers, the real challenge isn\u2019t generating more leads &#8211; it\u2019s finding <em>better<\/em> ones. Too often, low-intent leads drain your budget and stall your ability to scale. When someone\u2019s dealing with a broken AC, in need of a new security system or looking to invest in new windows, they\u2019re not casually browsing &#8211; they\u2019re ready to find a solution.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.performcb.com\/content-hub\/top-channels-for-generating-inbound-calls\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"284\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/09143139\/Home-Service-Marketers-Top-PPC-Channel-Blog-Stats-Graphic-2-1024x284.png\" alt=\"\" class=\"wp-image-41662\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/09143139\/Home-Service-Marketers-Top-PPC-Channel-Blog-Stats-Graphic-2-1024x284.png 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/09143139\/Home-Service-Marketers-Top-PPC-Channel-Blog-Stats-Graphic-2-300x83.png 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/09143139\/Home-Service-Marketers-Top-PPC-Channel-Blog-Stats-Graphic-2-768x213.png 768w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/09143139\/Home-Service-Marketers-Top-PPC-Channel-Blog-Stats-Graphic-2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These high-stakes moments drive high-intent users, making every qualified lead that much more valuable. The question is: Are your lead gen campaigns built to capture them? With a few smart optimizations &#8211; or the right channels &#8211; you could turn urgency into opportunity and make every dollar work harder.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"you-dont-need-to-start-over-you-just-need-to-spend-smarter\"><span class=\"ez-toc-section\" id=\"You_Dont_Need_to_Start_Over_%E2%80%93_You_Just_Need_to_Spend_Smarter\"><\/span><strong>You Don\u2019t Need to Start Over &#8211; You Just Need to Spend Smarter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You don\u2019t need a brand-new lead gen strategy. Minor optimizations across your existing campaigns can drive major improvements in lead quality and ROI.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Before upping your spend, make sure your current channels are working for you. Here\u2019s what to look for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spikes in CPL<\/strong>: Notice a sudden rise in CPL from a certain channel? It could mean you\u2019re targeting the wrong audience or reaching them at the wrong time.<\/li>\n\n\n\n<li><strong>Leads are up, but conversions aren\u2019t<\/strong>: More clicks and form fills don\u2019t always mean better results. If conversions aren\u2019t following, it\u2019s time to assess lead quality. Are you attracting the right audience, or just increasing volume with low-intent leads?<\/li>\n\n\n\n<li><strong>Local performance gaps:<\/strong> Is your geotargeting too broad? Narrow down your reach to high-intent areas, and optimize for the zip codes that generate the best leads.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The bottom line: Don\u2019t just invest more &#8211; invest strategically. Get more from what\u2019s already working, optimize what\u2019s not, and double down on the channels that drive high-quality leads, not just clicks.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"top-performance-channels-for-high-value-leads\"><span class=\"ez-toc-section\" id=\"Top_Performance_Channels_for_High-Value_Leads\"><\/span><strong>Top Performance Channels for High-Value Leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Home services marketers already know which channels can drive volume, but quality is another story. If you\u2019re looking to drive more high-intent calls and form fills, <a href=\"https:\/\/www.performcb.com\/content-hub\/top-channels-for-generating-inbound-calls\/\">these three channels<\/a> consistently deliver, especially when quality is the priority.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Be_There_When_Urgency_Strikes\"><\/span><strong>Search: Be There When Urgency Strikes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Search is evolving fast. With AI-generated overviews and shifting consumer behavior, showing up<em> exactly<\/em> when and where your ideal customer is ready to act has never been more critical.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Urgency signals high intent<\/strong>: When someone googles \u201cemergency HVAC repair\u201d or \u201cemergency plumbing services near me,\u201d they\u2019re not shopping around &#8211; they\u2019re ready to book. Search ensures you&#8217;re visible at that moment.<\/li>\n\n\n\n<li><strong>Tailored campaigns convert better<\/strong>: Search lets you customize messaging based on time of day, device, user behavior, and even local weather, so a homeowner experiencing a sudden cold spell sees your heating repair ad exactly when they need it.<\/li>\n\n\n\n<li><strong>Built for local targeting<\/strong>: AI allows for smarter, more efficient placement-based targeting. With keyword-based targeting and geographic filters, you can serve ads only in ZIP codes that drive conversions and avoid wasting spend in low-performing areas.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Meet_Customers_Where_They_Scroll\"><\/span><strong>Social: Meet Customers Where They Scroll<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Social may not be the first place people <em>look<\/em> for home services, but it\u2019s often where they <em>find <\/em>them. Social channels create opportunities to reach your audience in a less transactional, more engaging environment.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reach users in the right mindset<\/strong>: A homeowner scrolling through Instagram might see a video ad for a local landscaping service offering same-week appointments, making it easy for them to tap and book.<\/li>\n\n\n\n<li><strong>Behavior-based targeting improves lead quality<\/strong>: Narrow your reach by interests, life stage, or behavior (like recent movers or new homeowners), so you\u2019re connecting with those most likely to need your product\/service.<\/li>\n\n\n\n<li><strong>Low-friction CTAs drive action<\/strong>: Features like \u201cBook now\u201d or \u201cContact us\u201d buttons remove extra steps, making it easier for users to convert without leaving their feed.<\/li>\n\n\n\n<li><strong>Optimized for mobile interaction<\/strong>: Most social leads convert on mobile, making it a perfect channel for services that require quick decisions and immediate scheduling.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Programmatic_Stay_Relevant_Without_Being_Disruptive\"><\/span><strong>Programmatic: Stay Relevant Without Being Disruptive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Programmatic media delivers personalized messaging that aligns with user interests and context, offering a helpful nudge instead of a hard sell.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content-driven placements build trust<\/strong>: A homeowner researching tips to protect their home while traveling might come across a native ad for a home security system. With safety top of mind, they\u2019re more likely to click or call for a quote without feeling interrupted.<\/li>\n\n\n\n<li><strong>Precision targeting refines quality<\/strong>: Use behavioral and interest-based data to get in front of users already researching home services needs.<\/li>\n\n\n\n<li><strong>Scalable without waste<\/strong>: Real-time optimizations focus spend on the placements and audiences that are driving outcomes, helping you scale while keeping quality high.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/09143613\/Home-Service-Marketers-Top-PPC-Channel-Blog-Stats-Graphic-1.png\"><img decoding=\"async\" width=\"1024\" height=\"284\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/09143613\/Home-Service-Marketers-Top-PPC-Channel-Blog-Stats-Graphic-1-1024x284.png\" alt=\"\" class=\"wp-image-41663\" srcset=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/09143613\/Home-Service-Marketers-Top-PPC-Channel-Blog-Stats-Graphic-1-1024x284.png 1024w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/09143613\/Home-Service-Marketers-Top-PPC-Channel-Blog-Stats-Graphic-1-300x83.png 300w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/09143613\/Home-Service-Marketers-Top-PPC-Channel-Blog-Stats-Graphic-1-768x213.png 768w, https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/09143613\/Home-Service-Marketers-Top-PPC-Channel-Blog-Stats-Graphic-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"best-practices-turning-calls-into-conversions\"><span class=\"ez-toc-section\" id=\"Best_Practices_Turning_Calls_into_Conversions\"><\/span><strong>Best Practices: Turning Calls into Conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Generating phone calls is one thing\u2014generating the <em>right<\/em> calls that convert into real outcomes is another. Check out some best practices to attract these high-quality call leads.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leverage_the_Outcome_Engine_for_Smarter_Lead_Generation\"><\/span><strong>Leverage the Outcome Engine for Smarter Lead Generation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Perform<sup>[cb]<\/sup> Outcome Engine is designed to help marketers attract and convert the highest-quality leads.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tiered targeting based on intent<\/strong>: The Outcome Engine segments audiences based on real-time behavioral signals, allowing marketers to prioritize budget on users most likely to convert. One home services brand used this tiered approach to uncover new growth opportunities within their existing campaigns, increasing <a href=\"https:\/\/www.performcb.com\/case-studies\/study\/home-improvement-marketer-achieves-exponential-growth-with-new-performance-channels\/\">high-quality leads by 1,917% over four years<\/a>, without spending more.<\/li>\n\n\n\n<li><strong>Real-time optimization for smarter spend<\/strong>: Lead intent shifts quickly, especially for urgent home services. The Outcome Engine continuously adapts targeting and spend based on what\u2019s working <em>now<\/em>, ensuring you reach users in high-intent moments.<\/li>\n\n\n\n<li><strong>Expand without disruption<\/strong>: One of the key advantages of the Outcome Engine is its ability to identify new, high-performing lead sources without disrupting your current marketing strategy. Rather than replacing what\u2019s already working, it pinpoints complementary channels that enhance overall lead quality and conversion rates.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creative_Conversion_Optimization\"><\/span><strong>Creative &amp; Conversion Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Strong creative is just as essential as smart targeting. To convert calls, you need messaging that grabs attention and sets clear expectations.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lead with urgency<\/strong>: Use action-oriented CTAs like \u201cNeed HVAC help now? Call to schedule in 5 minutes\u201d to drive immediate response, bringing high-intent callers to the front of the line.<\/li>\n\n\n\n<li><strong>Pre-qualify in the copy<\/strong>: Be clear about who your offer is for. By setting expectations in your copy and addressing specific pain points, you naturally weed out low-quality leads before the call even happens.<\/li>\n\n\n\n<li><strong>Test creative across channels<\/strong>: Different channels attract different lead profiles. Testing across multiple platforms helps identify where your highest-quality leads are actually coming from.<\/li>\n\n\n\n<li><strong>Measure what matters<\/strong>: Make sure you\u2019re monitoring at least all of these quality metrics if you are not already &#8211; call duration, conversion rate, ROI, and caller location.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Routing_Tracking_Compliance\"><\/span><strong>Routing, Tracking, &amp; Compliance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Converting calls starts with getting the right person on the line and making sure every call meets brand standards. The Outcome Engine delivers 24\/7 brand safety and compliance monitoring, with smart routing and detailed call tracking.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Smarter call routing<\/strong>: Geo-targeting, urgency-based logic, and demographic filters ensure each call is directed to the appropriate service area, team, or partner. Whether it\u2019s connecting to the nearest licensed contractor or matching based on specialty, routing logic is tailored to performance.<\/li>\n\n\n\n<li><strong>Pinpoint what\u2019s working with AI-powered insights<\/strong>: The Outcome Engine\u2019s AI-powered call transcription and tracking technology give you granular insight into what\u2019s working, from the ad copy that triggered the call to the conversion path that followed. With this data, you can double down on what delivers and eliminate what doesn\u2019t.<\/li>\n\n\n\n<li><strong>Filter out the noise<\/strong>: With built-in compliance tools, the Outcome Engine automatically filters out low-intent or non-compliant calls. In one case, an insurance marketer leveraged the Outcome Engine to drive <a href=\"https:\/\/www.performcb.com\/case-studies\/study\/targeted-pay-per-call-channels-drive-56-revenue-growth-for-insurance-marketer\/\">over 14,000 paid calls with a 51% conversion rate<\/a> by pre-qualifying leads and routing based on demographic data.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"maximize-lead-quality-with-pay-per-call\"><span class=\"ez-toc-section\" id=\"Maximize_Lead_Quality_with_Pay_Per_Call\"><\/span><strong>Maximize Lead Quality with Pay Per Call<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The most successful home services marketers focus on quality over quantity, using data-backed strategies to target the right consumers at the right time. With the right call channels, smart optimizations, and partners like the Outcome Engine, your team can uncover qualified leads you may have otherwise missed, without wasted spend.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ready to stop chasing volume and start driving real outcomes? <a href=\"https:\/\/www.performcb.com\/get-in-touch\/#marketer\">See how the Outcome Engine<\/a> can help you scale smarter with performance-based call generation.<br><\/p>\n","protected":false},"excerpt":{"rendered":"The three performance channels every home services marketer needs to drive more high-value leads. Learn how you can scale.","protected":false},"author":55,"featured_media":41667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7453,13,8085,8084,7344],"tags":[8175,8172,8173,7651,7993,1408,8174],"class_list":["post-41661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-featured","category-outcome-based-marketing-2","category-outcome-based-marketing-blog","category-performance-marketing","tag-high-quality-leads","tag-home-services","tag-home-services-marketers","tag-lead-generation","tag-outcome-based-marketing","tag-performance-marketing","tag-performance-marketing-channels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Where Top Home Services Brands Find Their Best Leads<\/title>\n<meta name=\"description\" content=\"The three performance channels every home services marketer needs to drive more high-value leads. Learn how you can scale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where Top Home Services Brands Find Their Best Leads\" \/>\n<meta property=\"og:description\" content=\"The three performance channels every home services marketer needs to drive more high-value leads. Learn how you can scale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Perform[cb]\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-14T14:01:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T14:01:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/13111436\/Blog-Graphic-with-Title-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1680\" \/>\n\t<meta property=\"og:image:height\" content=\"945\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Perform[cb]\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@performcb\" \/>\n<meta name=\"twitter:site\" content=\"@performcb\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/where-top-home-services-brands-find-their-best-leads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/where-top-home-services-brands-find-their-best-leads\\\/\"},\"author\":{\"name\":\"Perform[cb]\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/person\\\/e5742d54c8ed04e56ba75e6ea0d773ac\"},\"headline\":\"Where Top Home Services Brands Find Their Best Leads\",\"datePublished\":\"2025-05-14T14:01:30+00:00\",\"dateModified\":\"2025-05-14T14:01:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/where-top-home-services-brands-find-their-best-leads\\\/\"},\"wordCount\":1371,\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/where-top-home-services-brands-find-their-best-leads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/13111436\\\/Blog-Graphic-with-Title-5.png\",\"keywords\":[\"high-quality leads\",\"home services\",\"home services marketers\",\"lead generation\",\"outcome-based marketing\",\"performance marketing\",\"performance marketing channels\"],\"articleSection\":[\"All\",\"Featured\",\"Outcome-Based Marketing\",\"Outcome-Based Marketing Blog\",\"Performance Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/where-top-home-services-brands-find-their-best-leads\\\/\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/where-top-home-services-brands-find-their-best-leads\\\/\",\"name\":\"Where Top Home Services Brands Find Their Best Leads\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/where-top-home-services-brands-find-their-best-leads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/where-top-home-services-brands-find-their-best-leads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/13111436\\\/Blog-Graphic-with-Title-5.png\",\"datePublished\":\"2025-05-14T14:01:30+00:00\",\"dateModified\":\"2025-05-14T14:01:31+00:00\",\"description\":\"The three performance channels every home services marketer needs to drive more high-value leads. Learn how you can scale.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/where-top-home-services-brands-find-their-best-leads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/where-top-home-services-brands-find-their-best-leads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/where-top-home-services-brands-find-their-best-leads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/13111436\\\/Blog-Graphic-with-Title-5.png\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/13111436\\\/Blog-Graphic-with-Title-5.png\",\"width\":1680,\"height\":945},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/content-hub\\\/where-top-home-services-brands-find-their-best-leads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.performcb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Where Top Home Services Brands Find Their Best Leads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"name\":\"Perform[cb]\",\"description\":\"Connecting Marketers and Partners since 2002.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.performcb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\",\"name\":\"Perform[cb]\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"width\":1,\"height\":1,\"caption\":\"Perform[cb]\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/performcb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/person\\\/e5742d54c8ed04e56ba75e6ea0d773ac\",\"name\":\"Perform[cb]\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g\",\"caption\":\"Perform[cb]\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Where Top Home Services Brands Find Their Best Leads","description":"The three performance channels every home services marketer needs to drive more high-value leads. Learn how you can scale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/","og_locale":"en_US","og_type":"article","og_title":"Where Top Home Services Brands Find Their Best Leads","og_description":"The three performance channels every home services marketer needs to drive more high-value leads. Learn how you can scale.","og_url":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/","og_site_name":"Perform[cb]","article_published_time":"2025-05-14T14:01:30+00:00","article_modified_time":"2025-05-14T14:01:31+00:00","og_image":[{"width":1680,"height":945,"url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/13111436\/Blog-Graphic-with-Title-5.png","type":"image\/png"}],"author":"Perform[cb]","twitter_card":"summary_large_image","twitter_creator":"@performcb","twitter_site":"@performcb","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#article","isPartOf":{"@id":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/"},"author":{"name":"Perform[cb]","@id":"https:\/\/www.performcb.com\/#\/schema\/person\/e5742d54c8ed04e56ba75e6ea0d773ac"},"headline":"Where Top Home Services Brands Find Their Best Leads","datePublished":"2025-05-14T14:01:30+00:00","dateModified":"2025-05-14T14:01:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/"},"wordCount":1371,"publisher":{"@id":"https:\/\/www.performcb.com\/#organization"},"image":{"@id":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/13111436\/Blog-Graphic-with-Title-5.png","keywords":["high-quality leads","home services","home services marketers","lead generation","outcome-based marketing","performance marketing","performance marketing channels"],"articleSection":["All","Featured","Outcome-Based Marketing","Outcome-Based Marketing Blog","Performance Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/","url":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/","name":"Where Top Home Services Brands Find Their Best Leads","isPartOf":{"@id":"https:\/\/www.performcb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#primaryimage"},"image":{"@id":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/13111436\/Blog-Graphic-with-Title-5.png","datePublished":"2025-05-14T14:01:30+00:00","dateModified":"2025-05-14T14:01:31+00:00","description":"The three performance channels every home services marketer needs to drive more high-value leads. Learn how you can scale.","breadcrumb":{"@id":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#primaryimage","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/13111436\/Blog-Graphic-with-Title-5.png","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/13111436\/Blog-Graphic-with-Title-5.png","width":1680,"height":945},{"@type":"BreadcrumbList","@id":"https:\/\/www.performcb.com\/content-hub\/where-top-home-services-brands-find-their-best-leads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.performcb.com\/"},{"@type":"ListItem","position":2,"name":"Where Top Home Services Brands Find Their Best Leads"}]},{"@type":"WebSite","@id":"https:\/\/www.performcb.com\/#website","url":"https:\/\/www.performcb.com\/","name":"Perform[cb]","description":"Connecting Marketers and Partners since 2002.","publisher":{"@id":"https:\/\/www.performcb.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.performcb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.performcb.com\/#organization","name":"Perform[cb]","url":"https:\/\/www.performcb.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","width":1,"height":1,"caption":"Perform[cb]"},"image":{"@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/performcb"]},{"@type":"Person","@id":"https:\/\/www.performcb.com\/#\/schema\/person\/e5742d54c8ed04e56ba75e6ea0d773ac","name":"Perform[cb]","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/440d37e76f5a578d42a9858e9e328787084558e86f776427d0ef9a2ca47acd10?s=96&d=mm&r=g","caption":"Perform[cb]"}}]}},"_links":{"self":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts\/41661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/comments?post=41661"}],"version-history":[{"count":3,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts\/41661\/revisions"}],"predecessor-version":[{"id":41670,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/posts\/41661\/revisions\/41670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media\/41667"}],"wp:attachment":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media?parent=41661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/categories?post=41661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/tags?post=41661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}