{"id":41672,"date":"2025-05-15T10:17:32","date_gmt":"2025-05-15T14:17:32","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&p=41672"},"modified":"2026-04-28T07:10:26","modified_gmt":"2026-04-28T11:10:26","slug":"leading-finance-app-scales-with-new-performance-channels","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/leading-finance-app-scales-with-new-performance-channels\/","title":{"rendered":"New Performance Channels Unlock Install Scale for a Leading Finance App"},"content":{"rendered":"\n

Faced with competition in the fintech space, a performance marketing agency sought an additional lead generation partner that could deliver the scale, quality, and operational excellence required to meet their finance app client\u2019s, ambitious growth goals. When they turned to Perform[cb]<\/sup>, the partnership immediately resulted in high-quality traffic and measurable volume. This aligned perfectly with the finance app\u2019s needs for incremental growth, and the performance marketing agency\u2019s commitment to driving impactful outcomes for their clients. Through innovative event strategies and real-time optimization, the finance app achieved a 640% YoY increase in app installs while acquiring high-intent, engaged users. <\/em><\/p>\n\n\n\n

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Outcomes<\/h2>\n\n\n\n
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\"Smart<\/a><\/figure>\n<\/div>\n\n\n

640% YoY Increase in Installs<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Our Story –<\/h2>\n\n\n\n

Initial Engagement<\/h2>\n\n\n\n

The performance marketing agency sought Perform[cb]<\/sup> as a lead generation partner to help their finance app client achieve cost-effective channel activation at scale. With a strong reputation for delivering high-quality, non-fraudulent traffic – a critical requirement for financial brands – Perform[cb]<\/sup>\u2019s Outcome Engine was well-positioned to meet their goals.<\/p>\n\n\n\n

The partnership\u2019s focus was on acquiring new users through U.S. based traffic and driving the first money movement event efficiently. The Outcome Engine\u2019s ability to adapt to industry-specific challenges and deliver consistent, measurable outcomes made them an ideal partner for this growth initiative.<\/p>\n\n\n\n

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The Challenge<\/h2>\n\n\n\n

The finance app faces competition from traditional banks and other fintech platforms, many of which offer both money transfer and banking services. With fewer traditional banking options in its portfolio, the finance app needed to differentiate itself by delivering exceptional user experiences and focusing on core financial events, like first-time money movements. Moreover, tracking hurdles emerged as the finance app introduced new campaign events, initially leading to less than optimal conversion rates. This required close collaboration between the finance app, the performance marketing agency, and Perform[cb]<\/sup> to ensure increased campaign performance and accurate reporting across top partners.<\/p>\n\n\n\n

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The Solution<\/h2>\n\n\n\n

Perform[cb]<\/sup>\u2019s Outcome Engine built out a Cost Per Engagement (CPE) campaign across additional performance channels targeting first-money movement events. Through mobile display and video channels, Perform[cb] <\/sup>scaled new user acquisition across iOS and Android platforms while collaborating with the performance marketing agency and finance app’s teams to introduce and refine new events. Running directly through AppsFlyer allowed the team to overcome tracking limitations, nearly doubling<\/em> campaign volume and driving an 83% increase in Android performance from Q4 to Q1. Large monthly budgets ensured a steady flow of high-quality engagement, while partners adapted media mixes in real time to capitalize on the placements that delivered the most converting customers.<\/p>\n\n\n\n

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\u201cIt\u2019s hard to imagine a lead gen strategy that doesn\u2019t include Perform[cb]<\/sup>, even outside of the financial industry. The Outcome Engine\u2019s ability to deliver high-quality users efficiently makes them an indispensable growth partner.\u201d<\/strong><\/em><\/p>\n\n\n\n

\u2014 The performance marketing agency’s Associate Director <\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n

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Outcomes That Matter: A 640% YoY Increase in Installs<\/strong><\/h2>\n\n\n\n

The results of this partnership were immediate and impactful. By Q4, Perform[cb]<\/sup> had driven a 640% increase in installs year-over-year. Additionally, the first-money movements generated helped the finance app exceed their install to event KPI goal. These outcomes were made possible by the performance marketing agency leveraging Perform[cb]<\/sup>\u2019s experience with similar brands, innovative event structures, and an unwavering commitment to high-quality user acquisition.<\/p>\n\n\n\n

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Why It Worked: The Power of the Outcome Engine<\/h2>\n\n\n\n
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Perform[cb]<\/sup>\u2019s Outcome Engine and the performance marketing agency partnered to revolutionize yhe finance app\u2019s user acquisition scale potential. Using advanced AI to optimize media placements, the Outcome Engine consistently drove down costs while maintaining high-quality events. This ensured the finance app not only hit but exceeded their CPE targets, enabling the performance marketing agency to help them scale confidently.<\/p>\n\n\n\n

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Key Benefits:<\/h3>\n\n\n\n