{"id":41678,"date":"2025-05-19T15:49:44","date_gmt":"2025-05-19T19:49:44","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&#038;p=41678"},"modified":"2025-05-19T15:49:44","modified_gmt":"2025-05-19T19:49:44","slug":"gaming-app-install-growth-performance-channels","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/gaming-app-install-growth-performance-channels\/","title":{"rendered":"Leading Gaming App Developer Earns Top Rankings and Qualified Scale with Strategic Performance Channels"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150856\/Smart-Tech-Icon-125px-by-125px.jpg\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150856\/Smart-Tech-Icon-125px-by-125px.jpg\" alt=\"Smart Tech Icon 125px by 125px\" class=\"wp-image-19137\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">85% of Target Keywords Reached #1 Ranking in Google Play Store<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150854\/Analysis-Icon-125px-by-125px.jpg\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150854\/Analysis-Icon-125px-by-125px.jpg\" alt=\"Analysis Icon 125px by 125px\" class=\"wp-image-19129\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">30% Increase in Organic Installs in One Week<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150856\/Traffic-Growth-Icon-125px-by-125px.jpg\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150856\/Traffic-Growth-Icon-125px-by-125px.jpg\" alt=\"Traffic Growth Icon 125px by 125px\" class=\"wp-image-19139\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Sustained Top Ranking Post-Campaign<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>A popular mobile gaming app developer was looking to increase visibility and drive organic install volume in a competitive app store environment, with a focus on Android users. The brand needed low-risk, high-value performance channels to reach their keyword ranking, without inflating ad spend. Their objective: increase high-quality user acquisition at scale while maintaining efficiency and leveraging organic momentum.<br>\u00a0<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>To achieve these goals, the app developer turned to Perform<sup>[cb]<\/sup>\u2019s Outcome Engine for a tailored keyword campaign. The Outcome Engine team developed a strategic approach focused on user engagement, keyword relevance, and efficient traffic delivery.<\/p>\n\n\n\n<p>First, Perform<sup>[cb]<\/sup> created and tested a series of custom landing pages designed to drive engagement actions that aligned with the app store\u2019s ranking algorithms &#8211; such as completing a slot machine spin or finishing two card game rounds. These down-funnel events helped signal keyword-specific intent and identify the performance channels driving the most qualified users.&nbsp;<\/p>\n\n\n\n<p>The Outcome Engine\u2019s ad serving capabilities dynamically optimize keyword campaigns in real-time. This built-in AI technology automatically rotates placements based on performance signals and app store algorithm behaviors, avoiding any disruption to traffic volume and sustaining scale &#8211; all without requiring partners to manually pause or reset campaigns.<\/p>\n\n\n\n<p>With real-time optimizations, high-performing sources were scaled while underperformers were deprioritized, ensuring spend stayed efficient and only the most impactful placements remained active.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>The campaign delivered significant growth in a short timeframe. Within just one week, the gaming app saw a 30% increase in organic installs, driven by a high volume of engaged users through targeted keyword placements.<\/p>\n\n\n\n<p>Even more impressively, 85% of the keywords tested reached the #1 ranking in the Google Play Store, with many of those rankings sustained even after the paid campaign concluded &#8211; highlighting the long-term value of the Outcome Engine\u2019s keyword channel strategy.<\/p>\n\n\n\n<p>With organic momentum and install growth now fueling continued success, Perform<sup>[cb]<\/sup> and the app developer are exploring international expansion opportunities to bring campaigns to new markets.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Whether you\u2019re looking to break into the top search results or increase your organic acquisition through performance-based innovation, Perform<sup>[cb]<\/sup>\u2019s Outcome Engine can help you get there\u2014without disrupting what\u2019s already working. <a href=\"https:\/\/www.performcb.com\/get-in-touch\/\">Contact us today<\/a> to learn more.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"Top gaming app developer drives organic scale and app store rankings by testing a new keyword strategy with Perform[cb]\u2019s Outcome Engine.","protected":false},"featured_media":41679,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[8159,7895,8164],"case-study-tag":[8155],"case-study-outcome-type":[8157],"class_list":["post-41678","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-entertainment","case_study_cat-entertainment-and-lifestyle","case_study_cat-lifestyle","case-study-tag-outcome-engine","case-study-outcome-type-mobile-apps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gaming App Sees Install Growth with New Performance Channels<\/title>\n<meta name=\"description\" content=\"Top gaming app developer drives organic scale and app store rankings by testing a new keyword strategy with Perform[cb]\u2019s Outcome Engine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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