{"id":41718,"date":"2025-07-02T11:31:17","date_gmt":"2025-07-02T15:31:17","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=case_studies&#038;p=41718"},"modified":"2025-07-02T11:31:17","modified_gmt":"2025-07-02T15:31:17","slug":"at-home-health-tests-brand-cuts-acquisition-costs-and-exceeds-10x-roas-goal-through-affiliate-optimization","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/at-home-health-tests-brand-cuts-acquisition-costs-and-exceeds-10x-roas-goal-through-affiliate-optimization\/","title":{"rendered":"At-Home Health Tests Brand Cuts Acquisition Costs and Exceeds 10x ROAS Goal Through Affiliate Optimization"},"content":{"rendered":"\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150855\/Marketing-Icon-125px-by-125px.jpg\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150855\/Marketing-Icon-125px-by-125px.jpg\" alt=\"Marketing Icon 125px by 125px\" class=\"wp-image-19131\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">10.70x Return on Ad Spend (ROAS) \u2014 up from 3.53x average<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150856\/Visual-Marketing-Icon-125px-by-125px.jpg\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150856\/Visual-Marketing-Icon-125px-by-125px.jpg\" alt=\"Visual Marketing Icon 125px by 125px\" class=\"wp-image-19141\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">78.26% Increase in New Customer Orders<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150854\/Analysis-Icon-125px-by-125px.jpg\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150854\/Analysis-Icon-125px-by-125px.jpg\" alt=\"Analysis Icon 125px by 125px\" class=\"wp-image-19129\" style=\"width:125px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Affiliate program transitioned from negative to positive ROI per order<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150856\/User-Interaction-Icon-125px-by-125px.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/03\/27150856\/User-Interaction-Icon-125px-by-125px.jpg\" alt=\"User Interaction Icon 125px by 125px\" class=\"wp-image-19140\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Diversified partner mix, reducing reliance on top 10 partners<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objective\">Objective<\/h2>\n\n\n\n<p>A leading innovator in precision health solutions partnered with Perform<sup>[cb]<\/sup>\u2019s affiliate management team to drive profitable growth while addressing rising acquisition costs. The client set ambitious goals to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; Achieve positive ROI per transaction<\/li>\n\n\n\n<li>&#8211; Lower customer acquisition cost (CAC)<\/li>\n\n\n\n<li>&#8211; Increase return on ad spend (ROAS) to a target of 10x<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Key challenges included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; High commission payouts combined with discount offers were causing a loss of over $80 per order.<\/li>\n\n\n\n<li>&#8211; Overpaying commissions relative to profit margins threatened long-term program sustainability.<\/li>\n\n\n\n<li>&#8211; Concern about cannibalization of organic and direct traffic due to partner TM+ and long-tail keyword bidding inflating costs.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>Perform[cb] designed and executed a multi-faceted strategy focused on restoring profitability and optimizing partner value:<\/p>\n\n\n\n<p>&#8211; <strong>Data-Driven Analysis<\/strong>: Conducted competitive benchmarking to determine appropriate CPA rates, and modeled best-case\/worst-case commission scenarios to guide the marketer&#8217;s decisions.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8211;<strong> Commission Restructuring<\/strong>:<span style=\"font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"><\/span> Decreased existing commission rates across the board, adjusting payouts based on partner type and contribution to profitability. Net-new partners received even lower default commissions to protect margin.<em><br><\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8211;<strong> Partner Mix Optimization<\/strong>:<span style=\"font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"><\/span> Evaluated and removed partner offers with excessive coupon code usage (over 3,000+ codes) and transitioned to a non-promotional model designed to lift average order value (AOV).<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8211; <strong>Targeted Promotions:<\/strong><span style=\"font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"><\/span> Established tightly controlled coupon codes, available only to select partners who demonstrated strong profitability, ensuring alignment with their cost and ROI goals.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8211; <strong>Traffic Quality Protection<\/strong>:<span style=\"font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"><\/span> Strategically scaled back TM+ and long-tail keyword bidding permissions, curbing the risk of cannibalizing the marketer&#8217;s organic and direct sales channels.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>Through Perform<sup>[cb]<\/sup>\u2019s strategic program restructuring and partner optimization:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; The health marketer&#8217;s affiliate program became profitable on a per-order basis, reversing prior losses.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; ROAS surged from 3.53x to 10.70x, exceeding the marketer&#8217;s ambitious 10x target.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; New customer orders increased by 78.26%, demonstrating the program\u2019s enhanced ability to acquire high-quality customers.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; The partner mix diversified significantly, reducing dependency on the top 10 affiliates and adding new revenue-generating partners that contributed to a healthier, scalable ecosystem.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This refined approach not only mitigated cost concerns but also helped the marketer recoup revenue that had previously been lost as certain partners scaled back efforts when bidding permissions were reduced.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ready-to-drive-profitable-growth-for-your-brand\"><strong>Ready to drive profitable growth for your brand?<\/strong><\/h2>\n\n\n\n<p>Connect with <strong><a href=\"https:\/\/www.performcb.com\/premium-affiliate-marketing-agency\/\">Perform<sup>[cb]<\/sup>\u2019s affiliate management team<\/a><\/strong> to learn how we can optimize your affiliate strategy, enhance ROI, and build a sustainable program that aligns with your business goals.<br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"An at-home health tests brand cut acquisition costs and achieved over 10\u00d7 ROAS through affiliate optimization. Learn more!","protected":false},"featured_media":41719,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7360,7895,6813,8162],"case-study-tag":[8154,8123,8180],"case-study-outcome-type":[8156],"class_list":["post-41718","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-e-commerce","case_study_cat-entertainment-and-lifestyle","case_study_cat-featured","case_study_cat-health-fitness","case-study-tag-agency","case-study-tag-e-commerce","case-study-tag-health","case-study-outcome-type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Health Solutions Brand Exceeds 10x ROAS Goal Through Affiliate<\/title>\n<meta name=\"description\" content=\"An at-home health tests brand cut acquisition costs and achieved over 10\u00d7 ROAS through affiliate optimization. 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