{"id":42154,"date":"2025-09-05T11:50:44","date_gmt":"2025-09-05T15:50:44","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=news&#038;p=42154"},"modified":"2026-04-16T11:37:17","modified_gmt":"2026-04-16T15:37:17","slug":"pam-for-publishers-unlocking-better-ios-attribution-performance","status":"publish","type":"news","link":"https:\/\/www.performcb.com\/news\/pam-for-publishers-unlocking-better-ios-attribution-performance\/","title":{"rendered":"Branch&#8217;s PAM for Publishers: Unlocking Better iOS Attribution Performance"},"content":{"rendered":"\n<p>Privacy and performance don\u2019t have to be at odds. In fact, they can fuel one another. That\u2019s the vision behind Branch\u2019s Predictive Aggregated Measurement (PAM) &#8211; a framework Perform<sup>[cb] <\/sup>is proud to support as their partner. This innovation delivers more accurate measurement, smarter bidding, and improved campaign results. Our Chief Strategy Officer, Matt Lord, shares in the piece how PAM is a meaningful step forward in how publishers can measure and scale on iOS in a privacy-first world. Read the full article from Branch to learn more.<\/p>\n","protected":false},"featured_media":42155,"template":"","class_list":["post-42154","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improve iOS Attribution for Publishers<\/title>\n<meta name=\"description\" content=\"Branch\u2019s innovation, Predictive Aggregated Measurement, drives smarter iOS attribution and campaign growth in a privacy-first world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/news\/pam-for-publishers-unlocking-better-ios-attribution-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve iOS 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