{"id":42193,"date":"2025-09-23T12:53:26","date_gmt":"2025-09-23T16:53:26","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=guide&#038;p=42193"},"modified":"2025-12-02T11:20:11","modified_gmt":"2025-12-02T16:20:11","slug":"search-performance-channels","status":"publish","type":"guide","link":"https:\/\/www.performcb.com\/content-hub\/guides\/guide\/search-performance-channels\/","title":{"rendered":"Beyond the Search Bar: Where Performance Still Wins"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Search as we know it is going through a major shift. AI overviews are replacing links. Click-throughs are declining. What used to be a predictable funnel is now becoming fragmented and harder to scale &#8211; especially for performance marketers focused on ROI.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You\u2019re expected to drive growth outcomes &#8211; like new users, calls, installs, sales or leads &#8211; with less visibility, less attribution clarity, and fewer high-intent users coming through traditional channels like Google. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Your search traffic may be falling, but growth doesn&#8217;t have to. Learn how to position your campaigns to win now.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2025\/09\/23125123\/Beyond-The-Search-Bar-Where-Performance-Still-Wins.pdf\">Read Now!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Your search traffic may be falling, but growth doesn&#8217;t have to. Learn how to position your campaigns to win now.","protected":false},"featured_media":42195,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"guide":[8148,8136,8188],"guide-tag":[],"class_list":["post-42193","guide","type-guide","status-publish","has-post-thumbnail","hentry","guide-guide","guide-outcome-based-marketing","guide-search-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perform[cb]<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Perform[cb]\" \/>\n<meta property=\"og:image\" 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