{"id":42392,"date":"2026-01-13T11:15:19","date_gmt":"2026-01-13T16:15:19","guid":{"rendered":"https:\/\/www.performcb.com\/?p=42392"},"modified":"2026-04-16T11:35:21","modified_gmt":"2026-04-16T15:35:21","slug":"performcb-launches-partner-development-team-to-invest-in-partner-growth-stability-and-scale","status":"publish","type":"post","link":"https:\/\/www.performcb.com\/content-hub\/performcb-launches-partner-development-team-to-invest-in-partner-growth-stability-and-scale\/","title":{"rendered":"Perform[cb] Launches Partner Development Team to Invest in Partner Growth, Stability, and Scale"},"content":{"rendered":"\n<p>In an increasingly complex performance landscape, partners are looking for more than short-term opportunities &#8211; they want reliable demand, transparent technology, and a team invested in helping them grow for the long haul. At Perform<sup>[cb]<\/sup>, partnerships have always been built with that expectation in mind.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today, the company announced the launch of its <strong><a href=\"https:\/\/www.accessnewswire.com\/newsroom\/en\/business-and-professional-services\/performcb-launches-partner-development-team-to-strengthen-partne-1126686\">Partner Development Team (PDT)<\/a><\/strong>, the newest addition to the Outcome Engine. This dedicated team is focused on supporting partner growth through deeper collaboration, smarter optimization, and expanded access to outcome-driven opportunities.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"partner-development-team-pdt\"><strong>Partner Development Team (PDT)<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Partner Development Team was formed to give partners a clearer, more intentional path to scale within Perform<sup>[cb]<\/sup>\u2019s ecosystem. Rather than simply onboarding new relationships, PDT is designed to actively support partners as they grow. From identifying the right offers and channels, to helping partners expand into mobile, new geographies, and emerging verticals where demand is increasing.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The team will also focus on reactivating and strengthening high-performing relationships by bringing new opportunities, incentives, and optimization insights to partners who are ready to scale quality traffic &#8211; all while maintaining the performance standards and transparency that define the Outcome Engine.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Leading the Partner Development Team is <strong>McClain Sherman<\/strong>, who has been promoted to <strong>Vice President of Partner Development<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>McClain joined Perform<sup>[cb]<\/sup> in August 2015 and brings more than a decade of experience building performance-driven partnerships. Throughout her tenure, she has consistently been a top performer, known for fostering long-term relationships, identifying growth opportunities early, and helping partners adapt as channels and marketer demand evolve. In her new role, McClain will lead the Partner Development Team and oversee partner prospecting, re-engagement, and expansion efforts globally.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cPartners succeed when they have consistency, transparency, and a team that understands how they actually grow,\u201d said <strong>McClain Sherman, Vice President of Partner Development<\/strong>. \u201cThis team allows us to work more closely with partners, whether that\u2019s helping them access differentiated offers, scale campaigns with confidence, or take advantage of optimization and payout opportunities they may not be seeing elsewhere.\u201d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Joining McClain on the Partner Development Team is <strong>Ashley Ray<\/strong>, who joined Perform<sup>[cb]<\/sup> in 2022. Previously serving as a Partner Development Executive, Ashley has helped partners unlock growth through new channel opportunities and supported the onboarding and scaling of partners across Perform<sup>[cb]<\/sup>\u2019s Outcome Engine. Her experience working directly with partners to identify expansion opportunities will be instrumental as PDT continues to grow.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Partner Development Team operates under the leadership of <strong>Brad Dobbins, Chief Operating Officer<\/strong>, and builds on proven frameworks established through Perform<sup>[cb]<\/sup>\u2019s focused development teams.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cThe goal of this team is simple: make it easier for partners to grow with us,\u201d said <strong>Brad Dobbins, COO<\/strong>. \u201cBy investing in partner support, smarter optimization, and long-term relationships, we\u2019re creating an environment where partners can scale confidently, knowing they\u2019re working with stable demand, transparent technology, and a team that\u2019s here for the long run.\u201d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"built-to-support-partner-success-at-scale\"><strong>Built to Support Partner Success at Scale<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Perform<sup>[cb]<\/sup>\u2019s Outcome Engine was built to reward quality, consistency, and long-term performance, and the Partner Development Team reinforces that foundation. Partners benefit from reliable, on-time payments through integrated systems, access to exclusive and differentiated brand campaigns, and advanced technology designed to surface growth opportunities in real-time.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Through tools like <strong>PerformBoost AI<\/strong>, partners gain insights into campaigns they may not yet be running, opportunities for payout increases and incentives, and optimization paths tied directly to performance. Combined with flexible API integrations and transparent data-sharing options, partners retain control while improving traffic quality, marketer trust, and long-term earning potential.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With more than 20 years in performance marketing and a perfect payment record, Perform<sup>[cb]<\/sup> continues to invest in the infrastructure, technology, and teams that help partners grow sustainably.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"a-long-term-partner-not-just-a-network\"><strong>A Long-Term Partner, Not Just a Network<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The launch of the Partner Development Team reflects Perform<sup>[cb]<\/sup>\u2019s ongoing commitment to building an ecosystem rooted in trust, accountability, and shared success. For partners, it signals a deeper level of support, clearer access to opportunity, and a team dedicated to helping you scale in an outcome-driven environment.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Partners interested in joining or expanding within Perform<sup>[cb]<\/sup>\u2019s Outcome Engine can connect directly with the Partner Development Team to explore available opportunities or <a href=\"https:\/\/login.performcb.com\/auth\/register\/affiliate\">apply to join here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Perform[cb] launches Partner Development Team to support partner growth through collaboration, optimization, and outcome-driven 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