{"id":42418,"date":"2026-01-29T11:36:43","date_gmt":"2026-01-29T16:36:43","guid":{"rendered":"https:\/\/www.performcb.com\/?post_type=news&#038;p=42418"},"modified":"2026-01-29T11:36:44","modified_gmt":"2026-01-29T16:36:44","slug":"performance-based-user-acquisition-for-apps","status":"publish","type":"news","link":"https:\/\/www.performcb.com\/news\/performance-based-user-acquisition-for-apps\/","title":{"rendered":"CRO Lee Aho Talks Performance-Based User Acquisition for Apps"},"content":{"rendered":"\n<p>Perform<sup>[cb]<\/sup> CRO Lee Aho spoke with David Murphy of Business of Apps about how outcome-based models help apps scale user acquisition more predictably. He breaks down the differences between CPI and CPE, explains why down-funnel signals matter more than installs alone, and shares how insights drawn from hundreds of programs give marketers stronger context for decision-making. The conversation also explores competitor keyword targeting, rewarded environments, pilot programs, and which app categories are leading the shift toward performance-driven growth.<\/p>\n","protected":false},"featured_media":42420,"template":"","class_list":["post-42418","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRO Lee Aho Talks Performance-Based User Acquisition for Apps<\/title>\n<meta name=\"description\" content=\"CRO Lee Aho spoke with Business of Apps about how outcome-based models helps apps scale user acquisition more predictably.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/news\/performance-based-user-acquisition-for-apps\/\" \/>\n<meta property=\"og:locale\" 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