{"id":737,"date":"2019-03-11T12:33:47","date_gmt":"2019-03-11T16:33:47","guid":{"rendered":"http:\/\/production.igniteopm.com:8888\/?post_type=case_studies&#038;p=737"},"modified":"2026-04-21T04:49:25","modified_gmt":"2026-04-21T08:49:25","slug":"subscription-box-case-study","status":"publish","type":"case_studies","link":"https:\/\/www.performcb.com\/case-studies\/study\/subscription-box-case-study\/","title":{"rendered":"SUBSCRIPTION BOX BRAND IN SEARCH OF LOWER COSTS AND MORE SUBSCRIBERS\ufffc"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-outcomes\">Outcomes<\/h2>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">52% Growth <br>in Revenue<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">40% Reduction <br>in Cost per Sale<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-text-align-center\">Average 26% Month over Month Growth in Number of Sales<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-objectives\">Objectives<\/h2>\n\n\n\n<p>A subscription box client came to Perform<sup>[cb]<\/sup> Agency looking for help increasing new user acquisition and sales volume while reducing the cost of discounts.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-approach\">Approach<\/h2>\n\n\n\n<p>Perform<sup>[cb]<\/sup> Agency\u2019s audit uncovered the opportunity to adjust the brand\u2019s partner portfolio mix by adding only partners who specifically reached the brand\u2019s targeted demographic of highly educated, affluent parents. The team recruited and onboarded these targeted partners and implemented channel-specific messaging, pricing, and promotions.&nbsp;<\/p>\n\n\n\n<p>Perform<sup>[cb]<\/sup> carefully analyzed the brand\u2019s KPIs and communicated insights to the brand so that shifts could be made, optimizing towards publishers driving the highest LTV and lowest subscription churn rates.&nbsp;<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Results<\/h2>\n\n\n\n<p>The client experienced a 52% increase in revenue and a 40% decrease in acquisition cost, thus achieving their goal of increased subscribers at a significantly improved CPA.<\/p>\n","protected":false},"excerpt":{"rendered":"A subscription box client was looking for help increasing new user acquisition and sales volume across content sites. Learn how Perform[cb] Agency helped.","protected":false},"featured_media":19474,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"case_study_cat":[7360,8167],"case-study-tag":[8154],"case-study-outcome-type":[8156],"class_list":["post-737","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_study_cat-e-commerce","case_study_cat-shopping","case-study-tag-agency","case-study-outcome-type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subscription Box Company Increases Revenue 52%<\/title>\n<meta name=\"description\" content=\"A subscription box client was looking for help increasing new user acquisition and sales volume across content sites. Learn how Perform[cb] Agency helped.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performcb.com\/case-studies\/study\/subscription-box-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subscription Box Company Increases Revenue 52%\" \/>\n<meta property=\"og:description\" content=\"A subscription box client was looking for help increasing new user acquisition and sales volume across content sites. Learn how Perform[cb] Agency helped.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.performcb.com\/case-studies\/study\/subscription-box-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Perform[cb]\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T08:49:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/05112356\/Case-Study-Single-Page3_04-resized.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@performcb\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"CollectionPage\"],\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/subscription-box-case-study\\\/\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/subscription-box-case-study\\\/\",\"name\":\"Subscription Box Company Increases Revenue 52%\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/subscription-box-case-study\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/subscription-box-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/05112356\\\/Case-Study-Single-Page3_04-resized.jpg\",\"datePublished\":\"2019-03-11T16:33:47+00:00\",\"dateModified\":\"2026-04-21T08:49:25+00:00\",\"description\":\"A subscription box client was looking for help increasing new user acquisition and sales volume across content sites. Learn how Perform[cb] Agency helped.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/subscription-box-case-study\\\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/subscription-box-case-study\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/05112356\\\/Case-Study-Single-Page3_04-resized.jpg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/05112356\\\/Case-Study-Single-Page3_04-resized.jpg\",\"width\":1920,\"height\":520,\"caption\":\"man making a delivery\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/case-studies\\\/study\\\/subscription-box-case-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.performcb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SUBSCRIPTION BOX BRAND IN SEARCH OF LOWER COSTS AND MORE SUBSCRIBERS\ufffc\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#website\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"name\":\"Perform[cb]\",\"description\":\"Connecting Marketers and Partners since 2002.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.performcb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#organization\",\"name\":\"Perform[cb]\",\"url\":\"https:\\\/\\\/www.performcb.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"contentUrl\":\"https:\\\/\\\/cb-blog-prd.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20114310\\\/PerformCBlogo.svg\",\"width\":1,\"height\":1,\"caption\":\"Perform[cb]\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performcb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/performcb\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Subscription Box Company Increases Revenue 52%","description":"A subscription box client was looking for help increasing new user acquisition and sales volume across content sites. Learn how Perform[cb] Agency helped.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.performcb.com\/case-studies\/study\/subscription-box-case-study\/","og_locale":"en_US","og_type":"article","og_title":"Subscription Box Company Increases Revenue 52%","og_description":"A subscription box client was looking for help increasing new user acquisition and sales volume across content sites. Learn how Perform[cb] Agency helped.","og_url":"https:\/\/www.performcb.com\/case-studies\/study\/subscription-box-case-study\/","og_site_name":"Perform[cb]","article_modified_time":"2026-04-21T08:49:25+00:00","og_image":[{"width":1920,"height":520,"url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/05112356\/Case-Study-Single-Page3_04-resized.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@performcb","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","CollectionPage"],"@id":"https:\/\/www.performcb.com\/case-studies\/study\/subscription-box-case-study\/","url":"https:\/\/www.performcb.com\/case-studies\/study\/subscription-box-case-study\/","name":"Subscription Box Company Increases Revenue 52%","isPartOf":{"@id":"https:\/\/www.performcb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/subscription-box-case-study\/#primaryimage"},"image":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/subscription-box-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/05112356\/Case-Study-Single-Page3_04-resized.jpg","datePublished":"2019-03-11T16:33:47+00:00","dateModified":"2026-04-21T08:49:25+00:00","description":"A subscription box client was looking for help increasing new user acquisition and sales volume across content sites. Learn how Perform[cb] Agency helped.","breadcrumb":{"@id":"https:\/\/www.performcb.com\/case-studies\/study\/subscription-box-case-study\/#breadcrumb"},"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/case-studies\/study\/subscription-box-case-study\/#primaryimage","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/05112356\/Case-Study-Single-Page3_04-resized.jpg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/05112356\/Case-Study-Single-Page3_04-resized.jpg","width":1920,"height":520,"caption":"man making a delivery"},{"@type":"BreadcrumbList","@id":"https:\/\/www.performcb.com\/case-studies\/study\/subscription-box-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.performcb.com\/"},{"@type":"ListItem","position":2,"name":"SUBSCRIPTION BOX BRAND IN SEARCH OF LOWER COSTS AND MORE SUBSCRIBERS\ufffc"}]},{"@type":"WebSite","@id":"https:\/\/www.performcb.com\/#website","url":"https:\/\/www.performcb.com\/","name":"Perform[cb]","description":"Connecting Marketers and Partners since 2002.","publisher":{"@id":"https:\/\/www.performcb.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.performcb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.performcb.com\/#organization","name":"Perform[cb]","url":"https:\/\/www.performcb.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/","url":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","contentUrl":"https:\/\/cb-blog-prd.s3.amazonaws.com\/wp-content\/uploads\/2020\/02\/20114310\/PerformCBlogo.svg","width":1,"height":1,"caption":"Perform[cb]"},"image":{"@id":"https:\/\/www.performcb.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/performcb"]}]}},"_links":{"self":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_studies\/737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media\/19474"}],"wp:attachment":[{"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/media?parent=737"}],"wp:term":[{"taxonomy":"case_study_cat","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case_study_cat?post=737"},{"taxonomy":"case-study-tag","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case-study-tag?post=737"},{"taxonomy":"case-study-outcome-type","embeddable":true,"href":"https:\/\/www.performcb.com\/wp-json\/wp\/v2\/case-study-outcome-type?post=737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}